Electric Football Timeline 1970 Pt. 1 - Coleco Steps onto the Field

Electric Football 1970 Coleco becomes the 3rd maker of games

A New Competitor in Coleco

Tudor’s success with Electric Football enticed a third toy maker onto the vibrating gridiron in 1970. That company was Coleco, who was no stranger to the sports toy market thanks to their successful line of NHL table hockey games.

A 1970 toy trade ad for the Coleco World of Sports

Coleco came to the 1970 Toy Fair touting their “World Of Sports” which would include promises of print and television advertising. Tudor might have finally left Gotham sprawled in the dust, but another very accomplished opponent had just buckled its chinstrap.

From the Coleco World of Sports Catalog included in each Coleco game.

Tudor was up for Coleco’s Challenge

With this being the year the NFL and AFL officially merged into a single league, Tudor had completely redesigned its Electric Football line. It included some stunning games, including one that would recreate – accidentally it turned out – the first ABC Monday Night Football game. Tudor was also giving Sears a beautiful Super Bowl game with the Vikings and Chiefs.

Electric Football 1970 Tudor Sears Super Bowl game with Chiefs and Vikings

Game No. 3 on the Countdown: the 1970 Sears No. 633 Super Bowl IV with the Chiefs and Vikings.

Ward a special model that included three NFL teams. Tudor would have three Electric Football games in the Sears Wishbook. Gotham would have none. And the Super Bowl game sold out completely.