1977 JC Penney Tudor Games Super Bowl Electric Football Game

<img alt="1977 JC Penney Tudor NFL Electric Football Super Bowl Raiders Vikings">

Look closely and you’ll see No. 28 Clarence Davis in the backfield.

One of our all-time favorite Tudor Electric Football games is the 1977 J.C. Penney No. 660 Super Bowl .

The 660 Super Bowl in the 1977 JC Penney’s Christmas Catalog

This game is significant because it’s the last Tudor Super Bowl game made in the traditional Tudor Super Bowl configuration – large No. 620-size 36” x 21” field AND a full-size Tudor grandstand.

The first four Sears Super Bowl games (1969 − 1973) were all No. 620 size games. Sears then requested a mid-sized 31” x 18” Super Bowl for 1974 (see the No. 20 game in our Top 20 Countdown). In 1977 Tudor Games narrowed it’s Electric Football line down to just three games, with its single “large” game being a No. 620-size NFL Tudor Super Bowl model. This new Super Bowl game did not include a grandstand. (Tudor still provided Sears with a mid-size Super Bowl model in 1977.)

A double-page spread 1977 660 Super Bowl from Full Color Electric Football.

A double-page spread of the 1977 660 Super Bowl from Full Color Electric Football.

But for 1977 J.C. Penney requested a Super Bowl model with a grandstand. It would be the first time Penney’s ever sold a Super Bowl game — and it would be the only Super Bowl they ever sold with a grandstand.

The 1977 No. 660 is a great looking game, with the Raiders and Vikings on the field for Super Bowl XI. In the real game, the Raiders thrashed the Vikings 32-14 to cap off a 16-1 season. It was the Raiders first-ever Super Bowl victory.

The J.C. Penney model came complete Haiti Tudor players, goal posts on the end line, and hash marks in-line with uprights. All wonderful bonuses to the last large Tudor Super Bowl game. Not an easy model to find – certainly worthy of a place in our Top 20. We have it a double page spread in our Full Color Electric Football book, and it’s on the 1977 JC Penney page in our new Electric Football Wishbook.

 

Earl, Roddy, and Michael

<img alt="Electric Football Wishbook 1977 Penney Super Bowl Raiders Vikings">

 

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