Electric Football Goes Color
Montgomery Ward puts Electric Football on a color page. Because color printing was an expensive process in 1958, Ward would have deliberated long and hard about what toys should be presented in color. It’s significant that Ward deemed Electric Football to be one of those toys.
Unfortunately for Tudor, the game is a Gotham G-880. But it was an important step for Electric Football. It was becoming a “featured toy.”
Also, just a few day after Christmas a very significant NFL Championship game was played in Yankee Stadium. The Colts dramatic 23-17 sudden death win over the Giants – often called “The Greatest Game Ever Played” – changed the way the NFL was viewed around the country. It helped that an estimated 45 million people watched the game on NBC.
The year 1958 set both football and Electric Football on a different path. Forever.
Earl & Roddy
For more information about Electric Football check out The Unforgettable Buzz, The Electric Football Wishbook, and Full Color Electric Football!