Tudor and Gotham War of Words

Tudor’s new Sculpt-Action players are so successful that Gotham “borrows” from Tudor and makes their own 3-D Electric Football players. The two companies have a public “War of Words” in the toy trade publication Playthings over each company’s Electric Football features. Tudor claims the high ground for realism.

Both Sears and Ward recognize the growing popularity of Electric Football. The retailers are pleasantly surprised by the strong sales generated by the oversized games with double-digit price tags. These “flagship” games – the No. 600 for Tudor, and the G-1500 for Gotham – are given prominent Christmas catalog placement. Ward gives Tudor’s games the top 1/3 of page 418. Sears gives its Gotham Electric Football games the entire top half of page 100.

Sears also uses Gotham extensively in its Christmas advertising.

Electric Football grew by leaps and bounds in 1963. It was another banner year for toys. There seemed to be no limit where Electric Football could go!

Earl & Roddy

To learn more about Electric Football, please check out The Unforgettable Buzz, Electric Football Wishbook, and Full Color Electric Football!