We are pleased and proud to announce the official publication of our new book Full Color Electric Football™. It’s been quite the “drive” to get this thing into the end zone, including a few tricky “third-and-long” conversions.

Our hopes were high for Full Color Electric Football, and we have to say, those hopes were exceeded. Even after living with this material for almost two years, we found ourselves floored when flipping through the pages of our advance copies.

This book is a dream come true. From the very beginning we “saw” a color Electric Football book. So this marks the culmination of all that we’ve done over the last 20 years. It’s the writing, the research, the photography, and the collecting, all rolled into 124 beautiful pages.

Michael Kronenberg’s design work is…well, you’ll be able to see for yourselves. Masterful, brilliant, visionary — Lee Payne would be proud. And the photography, as Norman Sas and Lee always strived for with Tudor images, puts you right in the game. The appeal of Electric Football is obvious to see, as the NFL comes to life right before our eyes.

We hope that all of you will find a cherished piece of your childhood in Full Color Electric Football.

We encourage you to purchase Full Color Electric Football from our Official e-Store. The e-Store lets you order the book directly from the printer, cutting out the middle man for you, and for us. 

To further encourage you we’re offering a Special Discount on all e-Store sales until November 30, 2015. Enter the code below in the “Apply Discount” box of your shopping cart and get a $1.50 off each copy you buy.

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You will have to create an ID and password for Create Space, the company that oversees the e-store. We’ve been working with Create Space since 2013 (they also print The Unforgettable Buzz) and have purchased hundreds of books from them. They operate on a secure server and are a thoroughly professional online company. Click on the button below to navigate to the e-Store. And don’t forget your discount code!

For those of you not comfortable with the e-Store format, not wanting to hassle with a new ID/Password, or wanting to take full advantage of your Amazon Prime benefits, we understand. Here’s the link to our Amazon page: