The Toy Factory — 176 Johnson Street in 2013

 

The web page for condo sales at The Toy Factory in Brooklyn. Tudor’s factory is now building of high-end condos.

As a writer, it’s always disconcerting to find your words in a place where they’re not supposed to be. That happened a number of years ago when I typed “176 Johnson Street” into an Internet search engine. Shockingly, up came a page for the The Toy Factory Lofts in Brooklyn.

The first shock was that Tudor’s old factory had been converted to condos. Expensive ones at that, and this page was the entry point for shopping for one of them.

The second shock, and this was more of a sinking feeling in the pit of my stomach, was that when you clicked on the “History” tab, there were my words. And there was also an image that we had given to Miggle Toys.

The text and the photo had been stripped right off the Miggle electric football history page — in toy “talk” from the time of Norman Sas, they had been “borrowed.” Almost verbatim. And there wasn’t even an attribution. Whoever created the content for the page decided that my words fit their purposes…and to hell with all that copyright and permission nonsense. The Internet was a brave new world and there were condos to sell. Who has time to “do the right thing?”

I fired off an e-mail but the page was long dead (it’s totally gone now). For a long time I wrestled with how I felt about the commandeering of my text. If they just would have asked, I would have been honored to have my words tied to the building where Tudor once resided. I might have written something for them myself.

The shock and dark vibe has faded away, and as posted recently, I have visited the building. That my words ended up being tied to the Tudor factory — even in anonymous form — is pretty cool.

But we did learn something from it all, and we made certain to ask permission for all the images we used in The Unforgettable Buzz. Tracking down the proper owners for some images took years, and in the end, our vigilance cost us money because permissions usually aren’t free. Making this outlay more painful was the fact that most owners would probably never have any idea that we used their images in our book.

But we remember well how it felt when somebody used our work in a totally unauthorized way. Yes, we’re now in the brave new world of social media. But it doesn’t mean we should forget common decency — or how to do the right thing.

Earl

Electric Football History – Video of the Miggle NFL Team Room

Electric football has many special items and places. This certainly ranks as one of them. It was Miggle’s NFL team room — the room where all the bags of NFL teams were stored, and where all the NFL team orders were filled. We were lucky enough to see it back in 1996. It’s definitely a piece of toy history now.

 

Earl & Roddy

 

Music – The Molten Core (Long Edit)  – Aalborg Ambient Soundtracks

Lee Payne – Tudor and Electric Football’s “All-Pro” Designer

 

Lee Payne working late in Tudor’s Toy Fair Showroom.

Electric football’s evolution through the years will be chronicled thoroughly in The Unforgettable Buzz. And the person who contributed more to the game’s evolution than anybody else will feature prominently in our book. That person was Calvin “Lee” Payne.

Lee Payne wasn’t even on Tudor’s payroll when he first started working on electric football. But the gifted graphic designer would become Tudor’s first-ever Director of Product Development. The list of Lee’s contributions to electric football is long. For now we’ll keep it brief:

  •  Created Tudor’s first generation of 3-D players (and subsequent generations).
  •  Designed Tudor’s first large game and all of the company’s significant NFL games, including the Sears’ Super Bowl.
  •  Created and photographed the dream-inducing images for Tudor’s Rule Books during the 60’s and 70’s.
  •  Designed Tudor’s colorful packaging and boxes, NFL included.
  •  Responsible for the design and set up of Tudor’s New York Toy Fair showroom.

And this is just scratching the surface. We promise that The Unforgettable Buzz will get you fully acquainted with Lee’s stunning legacy. Almost every part of an electric football game has Lee’s fingerprints on it.

 

Earl & Roddy

Opening Tudor’s Electric Football Injection Mold For Bases – Miggle Warehouse Video

Electric football games have lots of parts, with one of the most important parts being the bases the players run on. During our Miggle warehouse tour Kathy was kind enough to have one of the old Tudor base injection molds opened up so we could peek inside.

This mold had come all the way from Brooklyn, and what a surprise was found inside. It was possible to date the mold to 1972. How could we date it? Half of the bases in mold were clearly standard “deluxe,” or rookie bases. In the other half of the mold, the bases only had two sets of “legs,” and they were on the rear of base. In the front of the base, on the top, there was a round knob. This would have been punched out to create a hole. The hole was there for the mounting of the original 1972 TTC “red legs.”

An amazing find. There appeared to be “diverter” in the mold, allowing he plastic to be delivered to one half of the bases, or the other. So this mold probably was in use beyond 1972 – at least the standard/rookie half.

Earl & Roddy

Favorite Reads — The Real Toy Story by Eric Clark

Electric football is the main focus of The Unforgettable Buzz, but the toy industry and its inner workings play a major role in the story of Norman Sas, Lee Payne, and Tudor Games.

One of our favorite reads on the business of toys is Eric Clark’s The Real Toy Story, which has just been released in paperback by Simon and Schuster. It’s a wide ranging book, with Mr. Clark touching on the toy world of the past (Tudor’s world of the 50′, 60’s, and 70’s), as well as the changes that thrust toys into their current economic state, of shall we say, flux.

Reading The Real Toy Story reinforces how amazing it is to still have electric football around some 64 years after its introduction to the toy world. The book also reinforces what an amazing 40-year run Norman Sas had with Tudor. Few and far between are the toy companies who have equaled Norman’s achievements.

We highly recommend The Real Toy Story. Mr. Clark has done a masterful job of putting the pieces of the toy industry together.

Earl

The Real Toy Story @Amazon

Miggle Warehouse Tour Part II — Base Injection Molds

In this segement Kathy shows us an old Tudor injection mold that came from Brooklyn. It’s a mold for bases. They are incredibly heavy, as you can see, it takes a fork lift to move the mold from one area into another. There is a second part of this video, which we will be posting on Friday. There was a surprise inside when the mold was opened. Seems Tudor may have only used it for a single season.

Earl & Roddy 

The Seventeen Year “Touchdown” — The Unforgettable Buzz

The cover of our 1996 “teaser.”

We are in the home stretch of finishing up The Unforgettable Buzz right now. Our best images are all locked in place, the text is “final,” and advance copies will soon be in the hands of some very special commentators. Hopefully we’ll get some pithy quotes for our back cover and web site.

It’s been difficult and thrilling at the same time. And it seems like a long time since we started this final push last summer. But really, this period is just a blip compared to the colossal journey the book has proved to be.

We can trace it back to the first letters we exchanged, or the first phone calls we exchanged, but really the first overt proclamation to write a book came in the four page “teaser” we took to Chicago in 1996.

Page 1

Looking at it today it seems so incredibly crude. Long forgotten is how much hard work went into getting things to look that “crude.” Graphics packages themselves were crude, and even getting photos scanned was a costly and elaborate endeavor. A friend of ours who worked in graphics designed it, and we spent hours at a terminal in Kinkos completing it. (Only the Kinkos computers had graphics packages…DOS was still on the home computer.)

Regardless of how it looks today, this was the first deliberate statement of our intention to write a book about electric football. We didn’t think it would take this long, but the final realization of our dream is not for away now. We’re excited and proud, and so grateful that Michael Kronenberg found his way to us. Even though he’s the “new guy,” we now can’t imagine this book without him.

Thanks to everyone who’s stayed along for the ride. We can’t wait for you to see it and read it!

 

Earl & Roddy

1973 Tudor Rule Book

Tudor 1973 NFL Rule Book Electric Football

Tudor’s 1973 Electric Football NFL Rule Book

This was one of the most popular Facebook posts we ever did. It’s the 1973 Tudor Rule Book, featuring a color page with all of the NFL teams, and also Tudor’s new NFL No. 655 Championship model. It was the only game Tudor ever made that came with four teams.

The Unforgettable Buzz’s Tour of The Miggle Toys Warehouse

Electric football was resurrected by Miggle Toys of Chicago in the early 1990’s. We were lucky enough to have gotten a tour of the Miggle warehouse in 1996.

Our tour guide was warehouse manager Kathy Holford, who was one of our favorite people in all of electric football. Kathy, unfortunately, has since passed away. But we are forever grateful to all the information she passed onto us. She made major contributions to The Unforgettable Buzz.

He’s part of what we saw…more to come in the future.

 

Earl & Roddy

Electric Football NFL Team Dreams – The Dundalk “Find”

The one-of-a-kind Dundalk “find.”

Electric football collecting in the pre-eBay era was very much a “prospector’s” type of existence. Instead of a single click bringing up an online collectibles’ cornucopia, there were lots of long drives to toy shows that didn’t offer up a single dealer with an electric football game.

Large regional shows were your best bet, as dealers would often bring as much inventory as they could carry. And on the bonus side, when you did find a toy dealer with an electric football game, especially a big game, they were eager to get rid of it. You could even “bundle” other things because you were relieving the dealer of a large item that wasn’t in great demand.

You also ran print ads that seemed to be ignored by the entire population of North America. One of the “best” ads I ever ran was in the Dundalk Eagle in suburban Baltimore. During the post-war period of the 50’s and 60’s the community of Dundalk had a massive steel mill, a GM plant, as well as a number of shipyards and heavy manufacturers to keep the populace shopping at Sears and Ward. And it even had Johnny Unitas Colt Lanes, a bowling alley with a large Colts’ horseshoe in its façade. I was pretty sure that Santa left a lot of electric football games in Dundalk through the years. 

I’d had some nibbles and minor finds, and then I got a call from somebody who claimed to have 28 Tudor NFL teams. We established that they were all black shoe teams, so I was pretty excited, but also trying to temper my hopes. One thing I’d learned in my detective work was that things weren’t always as described.

And things weren’t as described this time…they were much better! I couldn’t believe what I was looking at on the dining room table. It took my breath away – a 28 drawer storage container filled with Tudor teams. Some of the teams even had 15-18 players. My normal rate then was $5 per team (it was 1994), but when I saw what they had, I offered a flat $160. Which they gladly took.

There were no large teams, but they were all black shoe, Hong Kong and Haiti in variety. They had been display teams — all of the players stood on TTC bases that had the directional dials removed. It was a find like no other, and one I would never equal. eBay would soon see to that.

I still have most of the teams, and they’re sitting in the exact same drawers they came in. Anytime I pull them out I still remember the excitement of the day I put them in the back of my car and drove home from Dundalk.

 

Earl

 

<img alt="A collection of 28 Tudor NFL Electric Football teams found in Dundalk, MD">

 

Video Of The 1996 Miggle Electric Football Convention

Electric football has had some big events, but few match the 1996 Miggle Electric Football Convention in Chicago. It’s now called the “second” convention, but at the time it was being labeled the “first.” (The previous year had been the Super Bowl tournament played in Michael Jordan’s restaurant, won by Mark and Bill Klingbeil.)

It was the first event that was planned as a convention and held at a convention venue, the Hyatt Regency in downtown Chicago. We found some video footage of our tables at the event, and we have to say that even we were surprised by the number of items we had there. It was an event we’ll never forget, that is for sure.

Hopefully this gives a feel for what it was like to be at the first-ever electric football convention!

 

Earl & Roddy

A Dedication – To The Spouses, Friends, and Family Who Put Up With Electric Football

176 Johnson Street, Brooklyn, New York. Photo by Robin Shores.

It’s a photo I treasure – me standing in front of 176 Johnson Street in Brooklyn. It only took 40 years to get there, and the Tudor factory I had dreamed about for so many years, was long gone. Two decades gone to be exact. But I was finally there.

Capturing the moment was my wife. It was March of 2009, and we were in New York City celebrating our 25th wedding anniversary. We had taken the F-train from Rockefeller Center to Jay Street, then walked across Flatbush Avenue on a brisk and sunny Saturday morning. Back on our wedding day, I know my wife never imagined that 25 years later she’d be standing in Brooklyn taking photos of an old factory. But here she was – willingly at that.    

*          *          *

Electric football carries differing degrees of importance to us. And that importance sometimes varies, ranging from casual to intense. This variability affects more than just ourselves, as most of us have spouses and families. 

Another thing to consider is that many of us have rediscovered electric football, meaning that our spouse or significant other may have met us during a “dormant” phase. Electric football wasn’t really part of the person we were ten or twenty years ago. Then, often with the delicacy of a volcano eruption, electric football comes back to us.

And think about it, this must take SOME readjustment on the family’s part. This perfectly “normal” person you thought you knew is now fixated on an obnoxious buzzing board populated by miniature moving figures. It certainly requires some understanding and dedication to come to terms with SEFOS (Sudden Electric Football Obsession Syndrome). There might even be universities doing research on it… 

*          *          *

I brought up the Tudor factory side trip in a slightly embarrassed and off-handed way. To my surprise, my wife thought  it was a wonderful idea. She’s worked as my editor since day One of my writing, and it turned out that after all these years of reading about Tudor, she wanted to see the factory too. So off we went.

That’s dedication. And as our anniversary approaches this year we’d like to send a giant “Thank You” to all the other dedicated spouses and significant others who have to put up with us — and electric football. 

Earl

 

Electric Football 1967 Large Matchup – Giants (W) vs Browns (D) & Jim Brown

Electric football NFL large big Tudor teams New York Giants Cleveland Browns

The 1967 Giants (W) vs. 1967 Browns & No. 32 Jim Brown

Although Jim Brown retired in 1966 you could still have No. 32 carrying the the ball for your large Tudor Browns in 1967. A true classic of difficult to find large teams. A reverse lineup of the Tudor NFL No. 620 model. The 1967 Giants (W) vs. 1967 Browns (D) w/Jim Brown.

Roddy

 

©SI and Neil Lieffer

Electric Football On Baltimore Television – Part II

Electric football’s appearance on The Rodricks For Breakfast Show continues…

My son never sat this still in his life. We found out later that day that he had a massive ear infection (one of many…). Good thing he minded himself this day. I had my hands full trying to anticipate the next question.

Earl

Electric Football 1967 “Large” Matchup – Steelers (D) vs. Saints (W)

Electric football has many classic pieces, but none are more classic then the large teams Tudor made in 1967. We’ve run some of these matchups over on our Facebook page and they’ve been quite popular. So we decided it couldn’t hurt to put them on the website.

This matchup is pretty unique – Dark Steelers with the yellow yolk, and Saints in white. Both are not exactly “common” large teams. (Depending on how popular, or unpopular a team was, you could still find a large team in your Tudor order as late as 1969.)

Earl & Roddy

Electric Football On Baltimore Television – Super Bowl Sunday 1999

Electric Football On The Rodricks For Breakfast Show

Electric football appeared on Baltimore television station Channel 2 way back in 1999. It was the Super Bowl Sunday version of the Rodricks for Breafast Show, hosted by Baltimore Sun columnist Dan Rodricks.

Unforgettable Buzz author Earl Shores was asked to be on the show after being featured in a Baltimore Sun article about the Miggle Electric Football Convention in Philadelphia. This was the promo leading into the electric football segment.

Tudor’s Super Bowl V game had been set up for the cameras, with the NFL’s Dallas Cowboys and Baltimore Colts. And when the game was turned on, it got some help from John Facenda and NFL Films.

The New York Toy Fair With Tudor Games

Tudor President Doug Strohm and Unforgettable Buzz author Earl Shores at the 2013 New York City Toy Fair.

When Tudor Games President Doug Strohm asked if it might be possible to meet at the American International Toy Fair this year, it was an offer I couldn’t refuse. Toy Fair is such a unique event, and such a large part of The Unforgettable Buzz, that the opportunity to view it “up close and personal” was not to be missed.

Tudor’s new packaging.

But this visit was more than just seeing the Toy Fair. It was meeting the Tudor staff — Doug, Denise, and Jimmy — and learning just how passionate and thoughtful they’ve been with electric football over the last year.

Tudor’s new packaging mixes the “classic” with contemporary — sort of post-modern-Retro if you will, using the distinctive silhouetted NFL player that first showed up on a Lee Payne-designed Tudor box in 1967. It looks fantastic. Tying into Tudor’s long and storied electric football lineage was a very astute move on Doug’s part.

It was also heartening to watch a parade of toy buyers stop by the Tudor booth, including representatives from Dick’s Sporting Goods and Amazon (the game is already confirmed for Target). This interest is good news for electric football, and again shows just how hard Tudor is working to get the game back in the public eye. Which is a really challenging thing to do. Retailers do not take anything on a whim these days.

Doug (left) and Jimmy (far right) making the “pitch” – they might only get one chance to entice a buyer.

Another pure pleasure was watching Tudor Vice President Jimmy Baum do his presentation “magic” for the buyers. Mr. Baum is a real “Toy Man,” having been in the business for over 40 years with companies like Emenee, Matchbox, and Mattel. He also knew Norman Sas, and took the time to reminisce over his past encounters with electric football’s “distinguished” blue tie-wearing inventor. Jimmy’s presence and experience are beyond measure. And credit to Doug for recognizing what Jimmy could bring to Tudor’s efforts. 

Doug did reveal some of the exciting things he expects to happen over the coming year – a Convention in 2014! – but others are for Doug to divulge when he’s ready (although if you check out Tudor’s Facebook page, seems that Doug’s ready much sooner than he thought!) 

Jimmy Baum and Denise Strohm Chrystowski @Toy Fair 2013

By the time I left Toy Fair on Tuesday I was exhausted, but grateful to Doug not only for his hospitality, but also for his efforts with Tudor and electric football. He seems to have a good feel for where the game has been, where it is, and how to update it and make it appealing for the future. Electric football IS in good hands right now. There’s no doubt that Doug, Jimmy and Denise have brought their “A” game to the revival of electric football.

Earl

PS – Denise, thanks so much for making me feel welcome during those times when Doug and Jimmy were busy with buyers.

 

1999 Toy Fair – A “Thank You” to Miggle’s Mike Landsman

Miggle Super Bowl game

I’m heading to the American International Toy Fair in New York City this morning. Hopefully I’ll have some interesting things to report back on later this week. This isn’t my first trip to Toy Fair, as I was lucky enough to cover the event for Toy Trader back in 1999.

The Hasbro building at the 1999 Toy Fair

It was an overwhelming experience and one I’ve never forgotten. But not because of Fifth Avenue exploding with colorful activity as I neared the “Toy Center;” not because I found myself standing next to legendary Mattel CEO John Amerman as I waited to catch an elevator; and not because I got to see the entire 1999 toy lines of Hasbro and Mattel, as well as the then trendy Trendmasters and Playmates.

The event of the day that really sticks out wasn’t even on my official itinerary. It was a “walk-in” on a showroom that didn’t have one of that year’s hottest items. But it did have an item I knew all about — electric football.

Between a 4:30 a.m. alarm, a 5:30 a.m. train ride, and the bustle of acquiring my press pass, my head was spinning early on at Toy Fair. With time to kill before my first official appointment I wandered into the Miggle Toys showroom to catch my breath and see if Mike Landsman was around.

I’d met Mike at the 1996 convention, and again at the 1999 event in Philly. And Roddy and I had been talking with him even before he started holding the Miggle gatherings. It was a relationship that was “cordial.” So I figured I’d drop in, say hello, wish him luck, and be on my way.

Mike emerged from a back room with a smile and a loud “what are you doing here?” And for the next 10 minutes we talked about my family, Mike’s company, Miggle’s prospects for the year, the state of electric football, the buzz of the recent EF convention, and the state of the toy business. We even talked very candidly about a recent run-in I’d had with Miggle’s PR guy. (Another story for another time…)

Mike couldn’t have been warmer or more personable. We exchanged good luck wishes and I walked out of the Miggle showroom feeling ready for whatever Toy Fair could throw at me.

It was an unexpected and uplifting exchange that I’m still grateful for. And it will certainly be on my mind this morning. Thanks, Mike.

 

Earl

Toy Fair 2013

Tudor’s Magic Boxes

electric football Tudor NFL 1969 Brooklyn box

An original Tudor order box from 1969. What dreams came inside?

Electric football has many special pieces: Large NFL teams, Super Bowl games, rare NFL uniforms (“yoked” Steelers), Big Bowls, AFL games, Joe Namath and Roman Gabriel quarterback figures. And the beauty of electric football is that we can all spread out a bit and have our own special interest.

Tudor Order Fulfillment form dated November 5, 1969. The address for the box came from the top left hand corner of this form.

But sometimes its the small or unexpected things that can mean the most. Back in the Jurassic era of electric football collecting, lots of ads were placed and lots of phone calls were made in tracking down those elusive pieces. On the bright side, things were relatively inexpensive, so more chances were taken on things sight unseen.

One day, back when the only way to get online was through dialup, the UPS man left a well constructed box  for me to disassemble. A game was inside, as were some teams, and there was also a smaller box. It was a little beat up, but when looking closely I saw something unique. It had a Tudor mailing label. 

This box had come from Tudor with a team order. The postmark was faded, but I could see it was dated November 1969. And not only did the box have a postmark, inside was the Order Fulfillment form that Tudor sent back with the order. This boy had received the Colts-D, the Oilers (D because that’s all that was available at the time), a bag of 22 deluxe bases, white, green, red, and gold numbers, and a Rule Book 500.

Considering the number sheets he ordered, I wondered what other teams he owned? Gold would have been the Saints, or Redskins in dark; green would be the Eagles or Packers in white; red would mean white Cardinals, 49ers, or Redskins. And all of his teams would have been from 1969 or earlier. What a wondrous group of teams he already had.

But the real place to let your imagination run wild is with this scenario. You’ve sent your $5.95 off to Brooklyn (176 Johnson Street) and you’ve been waiting anxiously. Then one day you come home from school and a box from Tudor is waiting on your kitchen table. Imagine picking up the box, your heart racing, breaking the packing tape and sticking your hand inside and…NFL magic. 

It’s a moment many of us have never forgotten. The Unforgettable Buzz it truly was.

 

Earl

Solitaire Illustrated Volume 1 Issue 3 – The Story of The Unforgettable Buzz

Our friend Chris LeMay has put out his third edition of Solitaire Illustrated, a bimonthly e-zine that covers electric football. Each issue is crammed full of information, including tips on playing electric football, especially in the “solitaire” or single player format. (Chris also oversees the Solitaire section of Tudor Electric Football Forum)

As an only child, much of my electric football experience was as a single player. There weren’t many sports action game you could play by yourself. Electric football was far and away the best one – as long as you were really honest with yourself.

We were flattered when Chris asked us to contribute, and happy to be a part Solitaire Illustrated. We’ve reprinted the story here on our site, but please be sure to go check out the entire issue. Click on any of the links here, or on either of the images in this post. The issue will open as a PDF.

Thanks Chris!

Earl

Courtesy of Chris LeMay and Solitaire Illustrated