Electric Football and the NFL Celebrate Anniversaries

NFL Week 1 Bears vs Packers Electric Football

The Packers and Beas meet tonight to start the NFL’s 100th season.

2019 is a special year for both Tudor Electric Football and the NFL.

Electric Football is celebrating its 70th anniversary, while the NFL is celebrating 100 years of professional football.

Both are significant landmarks. Landmarks that probably Electric Football inventor Norman Sas nor Chicago Bears‘ founder George Halas probably ever imagined.

the Chicago bears and green bay packers play in the snow in December of 1932

Bears and Packers play in the snow in 1932.

1949 Tudor No. 500 newspaper advertisement.

1949 Tudor No. 500 newspaper advertisement.

Bears play the Packers in 1963

Bears and Packers play in Wrigley Field in 1963 ©Neil Liefer

But here we are all these years later and both Tudor Games Electric Football and the NFL are still going strong. The NFL is honoring its long history by kicking off the season with a matchup of two of the leagues most storied teams. They are also two of the NFL’s founding teams – the Green Bay Packers and the Chicago Bears.

Electric Football Tudor 1967 Packers and Bears

Tudor Bears and Packers in 1967.

It hasn’t been an easy journey for either entity. Yet they’ve both persevered though good times and bad ones. And it’s safe to say that they’ll both be around for a long time to come.

That’s because greatness can’t be denied. And we’ll be recapping Electric Football’s greatness all the NFL season in our Unforgettable Buzz Electric Football Timeline. Be sure to look for the first installment tomorrow.

 

Earl & Roddy

To learn more about Electric Football, please check out The Unforgettable BuzzElectric Football Wishbook, and Full Color Electric Football!

ELectric Football Book The Unforgettable Buzz order now button

 

1977 JC Penney Tudor Games Super Bowl Electric Football Game

<img alt="1977 JC Penney Tudor NFL Electric Football Super Bowl Raiders Vikings">

Look closely and you’ll see No. 28 Clarence Davis in the backfield.

One of our all-time favorite Tudor Electric Football games is the 1977 J.C. Penney No. 660 Super Bowl .

The 660 Super Bowl in the 1977 JC Penney’s Christmas Catalog

This game is significant because it’s the last Tudor Super Bowl game made in the traditional Tudor Super Bowl configuration – large No. 620-size 36” x 21” field AND a full-size Tudor grandstand.

The first four Sears Super Bowl games (1969 − 1973) were all No. 620 size games. Sears then requested a mid-sized 31” x 18” Super Bowl for 1974 (see the No. 20 game in our Top 20 Countdown). In 1977 Tudor Games narrowed it’s Electric Football line down to just three games, with its single “large” game being a No. 620-size NFL Tudor Super Bowl model. This new Super Bowl game did not include a grandstand. (Tudor still provided Sears with a mid-size Super Bowl model in 1977.)

A double-page spread 1977 660 Super Bowl from Full Color Electric Football.

A double-page spread of the 1977 660 Super Bowl from Full Color Electric Football.

But for 1977 J.C. Penney requested a Super Bowl model with a grandstand. It would be the first time Penney’s ever sold a Super Bowl game — and it would be the only Super Bowl they ever sold with a grandstand.

The 1977 No. 660 is a great looking game, with the Raiders and Vikings on the field for Super Bowl XI. In the real game, the Raiders thrashed the Vikings 32-14 to cap off a 16-1 season. It was the Raiders first-ever Super Bowl victory.

The J.C. Penney model came complete Haiti Tudor players, goal posts on the end line, and hash marks in-line with uprights. All wonderful bonuses to the last large Tudor Super Bowl game. Not an easy model to find – certainly worthy of a place in our Top 20. We have it a double page spread in our Full Color Electric Football book, and it’s on the 1977 JC Penney page in our new Electric Football Wishbook.

 

Earl, Roddy, and Michael

<img alt="Electric Football Wishbook 1977 Penney Super Bowl Raiders Vikings">

 

Electric Football Games We Wish Were Made – Super Bowl II

<img alt="Tudor Electric Football NFL Raiders and Packers 1967 teams Super Bowl II">

Electric football has a rich heritage that is tied directly to the NFL. It’s this bond that keeps us coming back to the games, the players, the Rule Books, and the order forms.

The Rule Books and the order forms are still a magical thing. Maybe, just maybe, we could fill it out and send it off, and those teams we never ordered 35 years ago will show up in our mail box. Somewhere out there time stood still, and 176 Johnson Street is still producing electric football games. The orange pant Broncos are just waiting for your $1.50.

<img alt="Electric Football NFL Raiders and Packers 1967 teams Super Bowl II">

We know it can’t happen but we still dream about it. And we dream about other things too, like the games that were never made. Tudor made its first Super Bowl in 1969, but how about one from the year before. Super Bowl II with the Raiders and Packers. Both teams would have to be “large” of course.

But maybe, just maybe this dream could come true. Are you listening Doug Strohm?

 

Earl & Roddy

 

Donnie Anderson is not large….

 

Electric Football Game Top 20 Countdown — No. 1

<img alt="1967 Tudor NFL 620 Electric Football game browns giants No. 1 Countdown">

Our Electric Football Top 20 Countdown concludes with Game No. 1 — the 1967 Tudor NFL No. 620 with the Browns and Giants.

There are more colorful Electric Football games, there are more elaborate Electric Football games, and as we’ve seen in our Top 20 Countdown there are even Electric Football games that recreate some of Pro Football’s greatest moments…but there is only one Tudor “Grass Field” NFL No. 620.

Tudor made the Giants-Browns No. 620 from 1967-69, and we think that any game from the that period IS very special. But for our countdown we’re picking the 1967 No. 620. This initial version came with some unique features that clearly distinguish it from later models.

The reason the No. 620 comes in at No. 1, ahead of Electric Football games that seemingly have much “more” to offer, is simple: Whenever we’ve displayed a No. 620 at an Electric Football event — and this covers a period stretching from the first Miggle Convention in 1996 to TudorCon in 2014 — it’s always the game we spend the most time standing over.

A Tudor NFL No. 620 on display at TudorCON 14 The game that always draws the most conversation at any EF Convention. TudorCON 14.

It generates the most conversations, the most recollections, as well as the most looks of wonder as middle-aged men instantaneously become boys, being magically transported back to the moment when they first saw a Browns-Giants No. 620. It might have been a neighbor’s game, a brother’s game, their own game, on a toy store shelf, or even just the photo in the Tudor Rule Book. No other Electric Football game generates the same reaction. It’s not even close.

The No. 620 is the benchmark of benchmarks in Electric Football. 1967 was Tudor’s first year with the NFL license, and they were determined to make a big impact with their brand new NFL line. Since Gotham had been making and selling NFL-licensed Electric Football games since 1961, an NFL model wasn’t necessarily a new thing. But Norman Sas and Lee Payne had the motivation, talent, and business acumen to design something that seemed totally new. (See Chapter 18 of The Unforgettable Buzz for the full story of how Tudor unseated Gotham as the NFL’s Electric Football licensee).

The No. 620 was really Tudor’s Apollo 11 moon landing. So many of the concepts they had been working on and refining since 1961 all came to full bloom on the No. 620. In continuing the NASA theme, Tudor had already “put a man in orbit” when they created the large Sports Classic model in 1962. They then “walked in space” through their commitment to player painting, and then “performed a docking maneuver” when Lee Payne converted a Gorilla base into a prototype with a clip that allowed a painted player to slide on and off.  Finally, Tudor “orbited the moon” by showing the NFL how innovative the company could be with the 1966 Ward “Accordion” game.

<img alt="text"> The Tudor NFL No. 620 fills out the opening two-page spread of Full Color Electric Football.

So most of the pieces for the No. 620 where in already in place when Tudor received official word from the NFL that it had won the NFL license for 1967. But Tudor still had the herculean task of producing and painting mass quantities of miniature NFL and AFL teams, which fell to a creative and very capable business associate in Hong Kong named Albert Sung. Throughout late 1966 and into early 1967, Sung oversaw the entire task of painting 32 NFL teams (16 teams in both dark and light jersey) and 9 different AFL teams (dark jersey only). He also had to make sure there were enough Browns and Giants to go into the new No. 620 models.

Back in Brooklyn, Payne concluded that metal vibrated better than fiberboard, and he had begun working on a metal field that was strong enough for Tudor’s 36” x 21” frame. Payne also had some other tweaks and special innovations that would elevate the No. 620 to “masterpiece” status.

We’ve taken a lot of time to lay out the back story of the No. 620 because it is all part of the game’s “greatness.” So many brand new pieces — metal fields, new players, new Hong Kong production and painting operations, design approvals from the NFL — all had to come together seamlessly. If any one of these new features failed, or a production deadline was missed, it would have jeopardized Tudor’s NFL debut. But, as usual, Tudor pulled it off.

We’ve talked a lot about “firsts” during the Countdown, and the No. 620 has some of the most notable firsts of all time.

1) First painted NFL teams, the Browns and Giants.

2) First large Electric Football game with a metal field.

3) First NFL markings on an Electric Football field with the “NFL” in each end zone (some Gotham games did have an NFL shield on their sidelines, but it was not in the field of play).

4) First single-posted slingshot style goal post, colored in Official NFL gold no less.

5) First fabric goal post pads

6) First clip-on grandstand

7) First grandstand crowd photo of an actual NFL stadium (Atlanta).

Breaking down all these firsts almost diminishes the game because it was the combined impact of all of these features that blew us away. The white markings on the green field just draw you in — you can almost smell the grass. And then there’s the giant letters in the end zones “N-F-L.” Rising majestically from the “F’s” are two modern “NFL gold” slingshot-style goal post… arguably the most realistic Electric Football goal posts ever commercially produced.

<img alt="The Tudor NFL No. 620 spread in Full Color Electric Football."> The Tudor NFL No. 620 spread in Full Color Electric Football.

The field is surrounded dramatically by a blue interior frame border, and this same blue fills the front and back of the outer frame, which both display NFL in bold white letters, as well as 15 NFL team names (missing are the expansion Saints). The outer frame ends are red and display 9 NFL team names (including the Saints). Add in the white frame corners and white frame “lip,” and it’s clear that Payne purposely duplicated the red-white-and blue color scheme of the NFL shield.

Tudor also included their largest ever grandstand, which happened to be their first clip-on model. The interchangeable nameplates weren’t new (Tudor had them on their Accordion No. 600), but it was the first time Tudor could use actual NFL team names. Peering out from under a facade of colorful NFL helmets was a highly detailed Atlanta Stadium photo taken by, who else, Lee Payne. There was no question that it was the most realistic “crowd” in Electric Football history.

Browns' players on a 1967 NFL 620 Triple-stripe Browns on the 1967 No. 620. The double-fold in the frame can be viewed in the background.

Finally, onto one of the special features of the 1967 No. 620 — the Browns and Giants were of the Big/Large variety. So not only were the players slightly larger and more physically detailed than the players that would appear on 1968 and 1969 No. 620’s, they had more details in their painting. For the Browns, both their socks and sleeves would have the distinctive and realistic triple-stripe pattern. And the Giants would have two white vertical dashes on their helmet to mimic their distinctive “NY” (later Giants would simply have a white dot).

Next, these players were sitting on Tudor’s aqua color bases, which at various times in Electric Football history have been viewed as “prized” finds, due to the speed and strength they show on the vibrating gridiron.

The 1967 NFL No. 620 in the Tudor Rule Book The No. 620 as pictured in the 1967 Tudor Rule Book.

And finally, the feature that truly separates the 1967 version from all others — the field. In this first year of production the metal of the frame and field is noticeably more substantial than No. 620’s from 1968-69. In fact, Tudor used a double-fold in the frame wall which gives both the frame and field added support and strength. (ALL subsequent Tudor 610 and 620 models only have a single frame fold). The field is “tight,” with very little “crown” or flex to it. The result is, a field that Electric Football aficionados consider to be the truest vibrating surface that Tudor ever created.

We think the “power” of the No. 620 is summed up by a story Sean Davis told to us last year at TudorCon 14… while we were all standing over a No. 620. At 3-years-old he desperately wanted to play with his older brother’s No. 620 game. But needless to say, the brother and his friends didn’t think Sean was ready for Electric Football. Eventually, they allowed Sean to be part of their games, letting him switch the game on and off for each play. There was just one catch. The switch had a short in it — Sean got shocked every time he flicked it! But did that stop him from with playing the No. 620? Of course not. “I thought it was part of the game,” Sean said with a laugh. And decades later he was in Philadelphia competing at TudorCON 14.

A story like Sean’s is why we love Electric Football, and why we love the No. 620. We can easily see ourselves continuing to put our miniature NFL’s into action even if we got shocked every time we turned the game on and off. That’s how strongly the No. 620 grabbed us. Like moths to a flame, it hit us on a primal level.

So in concluding our Top 20 Countdown…we hope that everyone has found their “own” No. 620. There are so many great games, over such a range of time, that we know the “No. 620 moment” is different for everybody. And that’s what makes Electric Football so much fun, and such a great hobby. There is truly something for everybody. We’ve had so much fun doing this Countdown, and we’re so grateful to everyone of you who have followed along all these weeks. We hope it’s been fun for you too.

Many, many thanks!

 

Earl, Roddy, & MK

 

Electric Football Game Top 20 Countdown — No. 2

The 1969 Sears Tudor Super Bowl Game with Jets and Colts

At No. 2 on the Countdown – the 1969 Sears Tudor Super Bowl game.

Coming in at No. 2 on our Electric Football Top 20 Countdown, it’s the 1969 Tudor No. 633 Jets-Colts Super Bowl.

As the first Sears-exclusive Super Bowl model, this game was the unquestioned pinnacle of Electric Football in 1969. Nothing else like it had ever been produced before, and all subsequent Electric Football games would be measured against it. A landmark, a milestone, a benchmark…it was all those things. And 46 years later, it still is. That’s why the game was an easy choice for our cover photo when we started The Unforgettable Buzz website back in June 2012.  

Although the No 633 had a number of “firsts,” it surprisingly wasn’t Tudor’s first Super Bowl game (that distinction belongs to an obscure 1968 Otasco Tudor No. 500 model). But it was Tudor’s first large No. 620-sized Super Bowl. It was also the first Tudor game to earn the featured spot on the Sears’ Electric Football page, relegating Gotham’s brand new Super Dome to runner-up status in the 1969 Christmas catalog.

Electric football NFL AFL Super Bowl III 1969 Tudor Norman Sas Unforgettable Buzz

Page 472 of the 1969 Sears Christmas Book. This was the first large Tudor game to feature an AFL team.

What Sears did with the Tudor Super Bowl was magical. As soon as you turned the page your eyes went right to the game. First the glowing “Super Bowl” on the red-white-and-blue frame, then to the two painted Tudor players who faced out from the left edge of the page….Colts in home blue and Jets in away white! Next your eyes moved to the field, where the markings appeared to be identical to the actual Super Bowl field, and finally, your gaze shifted to the text in the upper right-hand corner: “Super Bowl Electric Football: Colts and Jets clash head-on for the championship.”

You had to have the game…you just had to. For many of us, it was the most incredible toy we had EVER seen. Christmas morning was already pictured in our minds. Super Bowl III on your living room floor…life couldn’t get any get better than that!

Electric Football book The Unforgettable Buzz

The Unforgettable Buzz web page cover photo.

A couple of important things about the game that our “young eyes” didn’t see, but our parents surely noticed: the $14.99 price tag, and that the game was available only at Sears. Talk about pressure…

It’s not clear whether the Super Bowl model was a Sears idea or a Tudor idea, although our recent Ice Bowl Prototype blog post proves that Tudor had been working on an NFL Championship model by early 1968. And in fact, Lee Payne transferred his Ice Bowl frame design to the new Sears Super Bowl model.

Beyond the frame, the Super Bowl was a totally new Lee Payne design. There was a new and larger grandstand with a triple-decked crowd scene, including a middle level that appeared to have the first luxury boxes in Electric Football history. And the six banks of faux floodlights on the rooftop facade were another Electric Football first.

But the No. 633 was and always will be about the stunning metal field, which appeared to have the same coloration and marking pattern as the actual Super Bowl field. It was Tudor’s first try at recreating a specific stadium field, and Payne had clearly done the company proud. Yet Payne made several subtle changes that diverged, almost imperceptibly, from the real Orange Bowl turf.

Yes, the Championship Trophy was at midfield, framed in light blue. (It not yet called the Lombardi Trophy.) And the end zones had the identical and familiar light blue coloration. But the end zone with the NFL shield didn’t say “COLTS” in large white block letters, it said “NFL.” And the end zone with the AFL shield — this would be the only Tudor game to ever an AFL shield on the field — didn’t say JETS, it said “AFL.”

<img alt="The Super Bowl III page from the book Full Color Electric Football">

The Super Bowl III page from the book Full Color Electric Football

Since the font and the black outline of the letters were identical to the actual Super Bowl field, it really didn’t seem like anything was “missing.” Payne had used the NFL and AFL to cleverly mimic the team names. So it wasn’t obvious that the end zones were missing the team logos, or that the actual Jets end zone had been a subtle shade of green.

When we saw the game in the catalog, or for those lucky enough to have the game on our floor on Christmas morning, Tudor had given us the Super Bowl in miniature!

And not just any “ordinary” Super Bowl. In another case of Tudor’s amazing timing, this first Sears Super Bowl just happened to recreate one of the most monumental pro football games ever played. The upstart Jets shocked the sporting world with their 16-7 victory over the highly favored Baltimore Colts. Game MVP and Jets QB Joe Namath backed up his famous pre-game “guarantee,” delivering a message to the NFL that the new league, after just a decade in existence, was as good as the old guard. Super Bowl III was a game that changed pro football.

So you had the most amazing Electric Football game ever made…recreating one of the most amazing pro football games ever played. And the combination of the first AFL Super Bowl victory being matched up with the first-ever Sears Super Bowl Electric Football game — it’s something that could only happen once.

This convergence of real football and Electric Football has never been equaled. That’s why the 1969 Sears Super Bowl game sits proudly at No. 2 in our Top 20 Countdown. And also on the cover of our new Electric Football Wishbook!!

 

<img alt="1969 Sears-exclusive Tudor Super Bowl Electric Football game and the cover of the Electric Football Wishbook">

Earl. Roddy, & MK

Electric Football Game Top 20 Countdown — No. 3

<img alt="1970 Sears-exclusive Tudor Super Bowl Electric Football game Vikings vs. Chiefs">

Game No. 3 on the Countdown: the 1970 Sears No. 633 Super Bowl IV with the Chiefs and Vikings.

The Electric Football Game Countdown moves down to game No. 3 – the 1970 Tudor No. 633 Super Bowl.

This game is a landmark in both toy and Electric Football history. In terms of visibility and economics, it may have been the highest heights ever reached by Electric Football. It’s also a game we devote an entire page to in our 2015 Full Color Electric Football book.

The No. 633 with the Vikings and Chiefs was sold only at Sears, who at the time, was the largest toy retailer in the world. Sears gave their exclusive Super Bowl an eye-catching full-color layout on page 488 of the Christmas Wish Book. They also gave the game a “Sears Best” designation, which served as an endorsement for hesitant parents. It was Sears saying that the game was worth its hefty $15.99 price tag. The Sears Best label also designated the Super Bowl as one of the “featured toys” in all of the 1970 Wish Book. Sears had clearly designed page 488 to make boys stop, gawk, and scribble down “Sears Super Bowl Electric Football game” on their list for Santa.

This was Tudor’s second Super Bowl, and Lee Payne went all out in designing the field, which is still one of the most colorful ever created. The Vikings’ end zone was purple with yellow lettering, and included a circular Vikings logo. The Chiefs end zone was bright yellow with red letters, and included a matching circular Chiefs logo. Framed in a light blue square at midfield was the Lombardi Trophy, with the square itself having a Vikings helmet and a Chiefs helmet serving as bookends.

electric football super bowl IV Tudor NFL AFL Vikings Chiefs

Page 488 of the 1970 Sears Christmas Wish Book.

All of these markings — including the odd yard lines being outlined in red, the even numbers outlined in blue, and the “50’” outlined in yellow — were like the real Super Bowl field in New Orleans. Only three things were different: the actual Vikings logo was shaped like a shield; there was no NFL logo in the Vikings end zone or, AFL logo in the Chiefs end zone.

But this took nothing away from overall “awe” the game inspired. Tudor’s field actually looked better than the real Super Bowl field, which the late NFL Films’ legend Steve Sabol described as “mud with green paint.”

Besides getting all the actual details right — the field, the teams, the goal posts, etc. — the frame design was perfect. Large white capital letters said it all: SUPER BOWL. That’s all that needed to be said.

Electric football Tudor Super Bowl Chiefs Vikings 1970

The Chiefs “huddle” up during Super Bowl IV.

Sears had no problem selling every single Super Bowl that came off the production line in Brooklyn. Only a Vikings’ fans could find anything negative about it…but even Vikings’ fans wanted to have the game. It was that beautiful — and it gave you a chance to replay the Super Bowl with a different outcome.

And then there’s the history that the game taps into. It recreated Super Bowl IV, a 23-7 Chiefs’ win that marked the last game ever played by an AFL team. This was the second straight victory for the AFL, giving “the other league” unquestioned parity with the NFL, as both leagues would take a 2-2 Super Bowl record into their long-planned 1970 merger.

<img alt="Super Bowl IV page from the book Full Color Electric Football">

The Super Bowl IV page in our 2015 Full Color Electric Football book.

Another piece of Super Bowl IV served to illustrate Electric Football’s status in American culture. Sitting in the stands watching the Vikings and the Chiefs that day was Tudor President Norman Sas. He was a guest of NFL Properties, his reward for having the top-earning item — Electric Football! — in the entire NFL Properties’ line.

Tudor’s 1970 Super Bowl was, and still is, a stunning game. A true work of art. Even the box, with Lee Payne’s silhouette motif, is a work of art. So it’s deservedly one of priciest games in Electric Football collecting.

Yet we still view the game as a bargain. That’s because nobody will ever make anything like it again. It’s just too expensive. If a game were made to same the design specs in 2015, it would cost well over $200…and might even cost what the current eBay price is for a 1970 Tudor Super Bowl. And really, how many other toys are still playable 45 years later? We’re very, very lucky that Tudor made their games to last.

At No. 3, one of the greatest Electric Football games EVER made — the Sears-exclusive 1970 Tudor No. 633 Super Bowl! We even put on the cover of our Electric Football Wishbook!

 

 

 

Earl, Roddy, & MK

P.S. Final fact…this is the only Tudor model with team names lithographed in the end zones.

Electric Football Game Top 20 Countdown – No. 4

<img alt="1972 Munro Day/Nite Electric Football Game in night mode">The Electric Football Game Top 20 Countdown continues with one of the “grandest” games ever commercially produced at No. 4 — the 1972 Munro Day/Nite Electric Football game.

The Day/Nite game story really begins in the 1960’s, when Tudor and Gotham were competing for Electric Football dominance. Both companies’ games evolved through the decade, becoming bigger, brighter, and more elaborate with each passing year. The Gotham Big Bowl (1965-1968), the Tudor “Accordion” Game (1966), the Gotham Super Dome (1969), and Tudor No. 633 Super Bowl are all prime examples of this evolution.

1972 Munro Day/Nite Electric Football game and its enormous 40" x 25" field.

The 1972 Munro Day/Nite Electric Football game and its enormous 40″ x 25″ field.

A parallel evolution could be found in the swelling profits that Electric Football was providing for toy makers (Tudor at least). It was this profitability that enticed Coleco and Munro Games onto the vibrating gridiron in the early 1970’s. As the number of companies making Electric Football doubled from two in 1969 to four in 1971, the number of different Electric Football models on toy store shelves more than doubled.

1972 Munro Day Nite Electric Football game

Munro was the only company other than Tudor to have hand-painted players.

The “arms race” of Electric Football features continued as Coleco and Munro tried to define themselves. (Tudor was already well-defined and very profitable thanks to its NFL line). Coleco invented Command Control, and even put legs and a faux woodgrain finish on a $30 “Rec Room” model in 1971.

Munro had a rocky Electric Football debut in 1971, and came into 1972 determined to make a “statement.” There’s no argument that they did just that with the elaborate and awe-inspiring Day/Nite Electric Football game.

Munro’s designers took a look what had been done in Electric Football and borrowed the “best” of what they saw: painted 3-D players, painted 3-D quarterbacks, directional bases, and a double-decked 3-D grandstand.

The Munro Day/Nite Game Section in Full Color Electric Football

The Munro Day/Nite Section in Full Color Electric Football

They also took stock what hadn’t been done before, and were given the “go ahead” to think big. The result was the biggest Electric Football playing surface ever commercially produced (40” x  25”), which included the innovation of a sideline Wind Sprint track. And of course, they came up with the feature that clearly separated Munro from every other Electric Football maker — and every other Electric Football game made up until that point. A pair of grandstand-mounted battery-operated floodlights. Munro had created the first ever “night” Electric Football maker.

1972 Munro Day Nite Electric Football game wind sprint track.

Munro’s innovative Wind Sprint Track.

While all of these features add up to a pretty special Electric Football game, it needs to be understood that it didn’t automatically have to be a “great” game. All credit for that goes to Munro Games, whose designers had a lot of experience making rod hockey games. They knew how to build sports action games and didn’t cut corners. The result is, nothing about the game feels cheap, and indeed, you can almost sense the pride the designers had in creating it. It’s a truly beautiful game when set up. The fit and finish of the game rival the work Tudor was doing at the time.

In playing the game…the lights weren’t all that bright, being that they were powered by 2 “C” batteries. But you could turn off all the lights in a room and actually play the game solely by floodlight (young eyes can “see” anything). The field had an understated yet classy marking pattern, and was set off by a realistic green grass color. Helping the realism was the roughest surface ever seen in Electric Football (if the players actually tackled each other they would have gotten rug burns). The field was also made from the thickest piece of fiberboard ever seen in Electric Football, resulting in a “buzz” that was the loudest in all of Electric Football.

Tudor Raiders and Broncos on 1972 Munro Day Nite Electric Football Game

An added feature of the Day/Nite Game: Tudor NFL players looked fantastic on it.

But…the problem with making a game this elaborate, and making it as solid as Munro did, was that it was always going to be a very expensive purchase. Most retailers priced the game around the $20 mark, with Sears selling an exclusive model with legs for $24.99. This was significantly more than even Tudor’s large NFL models cost.

Because of its hefty price tag, the game didn’t sell well at all in 1972. It was large and expensive, and took up a lot of shelf space, holding onto that space well past the all-important Christmas selling season. So in 1973, even with Joe Namath’s endorsement now on the Day/Nite model, most retailers weren’t interested in carrying a costly oversized non-seller.

The best illustration of the Day/Nite game’s plight was its appearance in Sears Surplus Stores during the fall of 1973 (see page 467 of The Unforgettable Buzz). After just a year on the market, the game was already a clearance item. And 1973 would prove to be the last year for a Munro Day/Nite model with working floodlights.

There is much, much more about the Day/Nite model and Munro’s rise and fall in The Unforgettable Buzz, including the story of how the game was originally named “Monday Nite Football” (Chapter 26). It was truly ahead of its time, and really the culmination of the game evolution that Gotham started with their G-1500 in 1961.

Sitting proudly at No. 4 on our Countdown, it’s the 1972 Munro Day/Nite Electric Football game.

 

Earl, Roddy, & MK

 

Electric Football Game Top 20 Countdown — No. 5

The 1961 Gotham NFL G-1500 game

Game No. 5 — the stunning 1961 Gotham NFL G-1500. Electric Football’s first Big game.

The Electric Football Game Top 20 Countdown moves into the Top 5 today with a very special game — the 1961 Gotham Pressed Steel NFL G-1500 model.

This groundbreaking game has long been one of the most under appreciated games in all of Electric Football. It was a total “game changer” in 1961, and set the stage for all that came after it, including Tudor’s miniature NFL.

1961

Almost as intriguing as the game itself is the story behind the game, and how Gotham beat Tudor to the NFL license. We cover this tale of intrigue in great detail in Chapter 1 (check out our free PDF download), and also Chapters 10 – 12 of The Unforgettable Buzz.

But the short version of Gotham landing the NFL license for 1961 comes down to this: it was one of the few times when Norman Sas’ business judgement let him down. After Tudor passed on the license, Gotham gladly scooped up the fumble and converted this uncharacteristic Tudor “turnover” into the NFL G-1500.

With the NFL license in hand, Gotham President Eddie Gluck — who just happened to be a former Tudor employee — created not only the most elaborate game in Electric Football history, but also one of the most elaborate toys being sold in 1961.

Here are the Electric Football “Firsts” on the Gotham NFL G-1500:

  1. First officially licensed NFL Electric Football game.
  2. First “big” Electric Football game at 36″ long.
  3. First game with a sideline grandstand and “stadium.”
  4. First player uniforms.
  5. First NFL team scoreboard nameplates
  6. First game with an illustrated color Rule Book
  7. First Electric Football game to be shown in full color in the Sears Christmas Book (1962)
The G-1500 section from Full Color Electric Football.

The G-1500 section from Full Color Electric Football.

In addition to all these “firsts,” the G-1500 was simply a beautiful game. From the brilliant white frame with all 14 NFL team logos, to the elaborate metal grandstand that was so obviously modeled after Yankee Stadium…something magic truly happened when all the sideline and end zone pieces were mounted on the oversized Gotham field.

The self-sticking paper jerseys and helmets of the 1961 G-1500.

The self-sticking paper jerseys and helmets that came in the 1961 NFL G-1500.

The game also came with a locker room full of accessories, including color pennants for all 14 NFL teams, 7 different colors/teams of self-sticking paper jerseys, 8 different colors/teams of self-sticking paper helmets, a 1961 NFL schedule, a first down marker with a referee attached to it, scoreboard nameplates for each NFL team, diagrams of official NFL team plays…it was an overwhelming combination of detail and color. Especially compared with Tudor’s modest and now bare looking No. 500 model.

1961 Gotham Martian Players

The large-headed 1961 Gotham “Martian Players.”

Gotham’s only demerit came in the form of the strangely shaped players. To accommodate the paper helmets, Gotham molded the players with oversized heads…which looked strange even in 1961. These are now known as the Gotham “Martian Players.”

Cover of the 1961 Gotham rule book

Colorful cover of the 1961 G-1500 Rule Book.

The G-1500’s impact was huge, with the best measure of its significance coming in Tudor’s 1962 response: a “big” Tudor Electric Football game (Sports Classic No. 600) with paintable 3-D players.

Thanks to the G-1500, Electric Football went from basic in 1960 — the Tudor No. 500 and Gotham G-880 — to super deluxe in just two short years. And in the Christmas catalogs of Sears and Ward during that same period, Electric Football’s toy status went from “ordinary” to “featured,” being awarded the entire top half of a catalog page to entice Christmas shoppers and Santa list-makers.

The G-1500 set the course for all the games that would come in Electric Football. It showed how powerful the NFL could be on an Electric Football game, and challenged Tudor to create its own deluxe model. (This challenge also unleashed Lee Payne’s artistic vision on Electric Football, which would eventually play a large part in Gotham’s demise.) 

Another important thing that the G-1500 did was prove to retailers — Sears, Ward, JC Penney, and everybody else — that there was a market for oversized Electric Football games. They weren’t just white elephant toys that would have to be put on clearance the day after Christmas.

If Gotham had ever been able to master the painted player concept…let’s just say that The Unforgettable Buzz would probably be a different book. But without a doubt, the legacy of the NFL G-1500 is immense.

Eddie Gluck was truly visionary with the NFL G-1500 about what Electric Football could be. The game set a standard that Tudor was forced to quickly match.

Norman Sas was fortunate to have a playmaker like Lee Payne in the Tudor huddle, and the Sas-Payne combo would eventually out-innovate and out-market Gotham. But make no mistake, it was Eddie Gluck and the G-1500 who set Electric Football in motion toward a miniature NFL, an NFL No. 620 game, and eventually that first Sears’ Super Bowl model. 

Considering all the G-1500’s that Gotham sold through the 1960’s, it really seems like the game should be an easier find than it is in 2014. Unfortunately, during the 20+ year we’ve spent collecting Electric Football, this game has never been an “easy” find. As we’ve mentioned before, Gotham game construction wasn’t as robust the work Tudor did, so warped fields and popped rivets are common Gotham maladies. It’s likely that many G-1500’s ended up in landfills due to these shortcomings. But it is a game that’s worth tracking down — our G-1500 display model definitely opened some eyes at TudorCON 14.

Although long overlooked, the 1961 Gotham NFL G-1500 sits proudly at No. 5 in our Electric Football game countdown. It defines the phrase “game changer.”

 

Earl, Roddy, & MK

Electric Football Game Top 20 Countdown – No. 6

<img alt="1967 Sears-exclusive Tudor NFL No. 613 Electric Football game with the Bears vs. Cardinals">

Our Electric Football Game Top 20 Countdown hits No 6 this week…the 1967 Sears’ exclusive Tudor NFL No. 613

Box of the 1967 Tudor No. 613 Electric Football game

Lee Payne’s stunning box for the 1967 Tudor No. 613.

There are so many iconic pieces to this game, it’s hard to know where to start. The easiest place is the box, with the silhouetted NFL player. It was genius on Lee Payne’s part, the design seems so simple. There are only four colors on the box: black, blue, red, and white. And compared to the Drummond box of the 1962 Tudor No. 600, there is no action at all.

But the player, who was actually Cleveland Brown’s defensive lineman Paul Wiggin, looks like he means business. Serious business. That’s amplified by the block lettering “NFL FOOTBALL,” and also the two “accenting” NFL shields. With one look you knew that there was a very serious football game inside the box. One that would be very “real” and true to the NFL.

That was backed up when you slid the game out of the box and checked out the frame. Seeming to jump out from the white enamel sides were the colorful helmets of all 16 NFL teams…in a classic single bar version no less! This is still, arguably, the most attractive frame that Tudor ever created.

And the frame completely reinforces the theme: “this is a serious football game.”

The field and game — which were completely designed by Lee Payne — were configured in a new size for Tudor. This 31” x 18” design was beginning of Tudor’s “mid-size” line, giving the company three different Electric Football game sizes. While lacking any official “NFL” designation, the field was still very attractive with a diamond pattern occupying the end zones. All the markings on the field had a realistic “grass” look — they didn’t have an artificial and opaque “painted on” look.

NFL Cardinals and Bears on the 1967 Tudor NFL 613 game.

Big Cardinals and Bears face off on the No. 613. Notice the metal Support Brackets and backward curling grandstand.

In addition to an all new game, Lee Payne created a brand new grandstand. This one didn’t clip onto the frame, it came with two metal Support Brackets that mounted onto the inside of frame and slanted backward. The grandstand also had a series of creases in it, and when mounted properly, it ended up with a slight curl in addition to the backward slant. This was all done to help give the grandstand a true 3-D appearance.

<img alt="Full Color Electric Football book and the Tudor NFL no. 613 model">

The Tudor NFL No. 613 as seen in Full Color Electric Football.

 

Being a Sears exclusive, and with Sears at the time being headquartered in Chicago, the No. 613 featured the Chicago Bears (in away white). It also featured the St. Louis Cardinals (home red), who up until 1959, had been the Chicago Cardinals. In what may not have been a total coincidence, this Bears-at-Cardinals matchup recreated a nationally televised NFL game from Halloween night of 1966.

Halloween fell on a Monday in 1966, and the game was part of NFL Commissioner Pete Rozelle’s calculated campaign to convince the major television networks that Monday night NFL football games could draw viewers and be profitable. (Of course, Rozelle was right — NFL Monday Football is now in its 45th season.)

Sears featured the No. 613 on page 461 of the 1967 Christmas Book for $9.99, and used the game heavily in its newspaper advertising throughout the fall and Christmas shopping season. It was the first Tudor Electric Football game to be sold by Sears, and the giant retailer provided the game with serious visibility despite the fact that the Gotham Big Bowl was still the “featured” game in the Christmas catalog.

A 1967 Sears newspaper advertisement with the game selling for $2 more than the catalog price.

Of course an additional “extra” to the 1967 version of the game would be that both the Bears and Cardinals would have Big/Large players and aqua bases. The game would also have Tudor’s early press-on number sheets.

The legacy of the Sears No. 613 is immense. It’s one of Tudor’s original three NFL models from 1967, and the NFL lineman silhouette is still being used by the modern incarnation of Tudor Games. It’s also part of the Monday Night Football legacy of the NFL. The only things keeping it out of our Top 5 are the old fashioned “H”-shaped goal posts and the lack of “N-F-L” on the field. But it is a game for the ages, with the frame to end all frames.

The 1967 Tudor NFL No. 613 is a MUST have for any Electric Football aficionado.

 

Earl, Roddy, & MK

Electric Football Game Top 20 Countdown — No. 7

<img alt="1962 Tudor Sports Classic 600 Electric Football Game">

Our Electric Football Top 20 Countdown moves on to game No. 7… the 1962 Tudor Sports Classic No. 600.

Despite not having any NFL licensing, the No. 600 is one of the most important games in all of Electric Football. The game includes these Electric Football “Firsts:”

— The first game designed entirely by Lee Payne.

— First large game made by Tudor.

— First game with a crowd photo grandstand (Gotham’s crowds were hand drawn).

— First game with a photo illustrated box – a color photo at that.

— Finally, the first game with true 3-D players.

But all of these “firsts” didn’t happen out of the blue. They were a response to the groundbreaking Gotham NFL G-1500 that appeared in 1961. The No. 600 was Tudor’s attempt to maintain its long-held dominance in Electric Football.

1962 Tudor Sports Classic Electric Football game

The 1962 Tudor No. 600 set a new standard in Electric Football realism.

Thanks to Lee Payne’s efforts the No. 600 is a stunning game. From the tasteful maroon accent colors on the frame, to the lithographed yard line markers, to the metal grandstand with an Ivy League Palmer Stadium crowd (Princeton), to the amazing “speckle” grass field…Lee had done something special with the No. 600.

Tudor’s new players, known as the “Gorilla” players (see Chapters 13 and 14 of The Unforgettable Buzz), weren’t quite “all” that Lee and Normans Sas had hoped. But they were a significant improvement over Gotham’s flat “Martian” players. And from a distance they certainly look good on game.

fcef-600-page-copy

Pages 30 and 31 from our Full Color Electric Football book.

To attach the fiberboard field to the oversized 36” x 20” frame Lee developed “isopads,” which were actually rubber-lined clips. While they did the job in securing the field to the frame, they also had a knack for sucking up the vibrations of the game. This became obvious as game play moved away from the vibrating motor (Lee would finally remedy this in 1967).

The Tudor Sports Classic No. 600 laid the groundwork for all of the success Tudor would have when it got the NFL license in 1967. In fact, many of the concepts developed on the No. 600 — a “big” game; paintable polystyrene players; removable player bases; quarterbacks that could throw, kick, and run — helped convince the NFL that Tudor should have the license.

But maybe the biggest thing the No. 600 did was this: it allowed Lee Payne to fully unleash his creative genius on Electric Football.

Norman Sas, in his own words, said the he let Lee “go” in designing Tudor’s new football games for 1962. And by doing that, not only did he change the course of Tudor, he changed the future of Electric Football. He also changed the path of Lee Payne, who would soon leave his position at the prestigious Walter Dorwin Teague Associates to become Tudor’s first Director of Product Development.

If Norman hadn’t recognized Lee’s talents, or hadn’t taken Gotham’s challenge seriously, the No. 600 might not exist. We wouldn’t be talking about Lee Payne, and we might not even be talking about Electric Football. Instead, the 1962 Tudor Sports Classic No. 600 was just the beginning of a glorious period for Electric Football — a period that was influenced immensely by the artistic vision of Lee Payne. In many ways, the legacy of the 1962 Tudor No. 600 is unmatched.

 

Earl, Roddy & MK

Electric Football Top 20 Countdown — No. 8

<img alt="1968 Tudor AFL 520 model Chiefs vs. Jets Electric Football game">

Our Electric Football Game Top 20 Countdown moves further into the single digits with No. 8 — the 1968 Tudor AFL No. 520.

The No. 520 holds the distinction of being the ONLY official AFL Electric Football game ever made. This alone would put it on our Top 20. But it also had a number of intangible features going for it. Yes, it’s only a small game, but for many of us, it’s the most exotic Electric Football game ever.

“Exotic” because lots of us had grown up as NFL fans, and this was the “other league,” the one on NBC, the one with all the passing and vibrant uniforms. And the charismatic quarterback with the big contract and the white shoes Joe Namath. So this “other-ness” made it very desirable to those of us with NFL leanings.

The box of a 1968 Tudor AFL No. 520 Electric Football Game

The box of the Tudor AFL No. 520.

Of course, if you lived in an AFL area, you had to have the game because it validated your league. The AFL logo was on the front of the box and there was a bright orange “A-F-L” in each end zone. Finally, your league had its own Electric Football game!

It was such a brilliant move on Tudor’s part to create an AFL game because they really didn’t have to bother. With the NFL and AFL set to merge in 1970, why put time and energy into a game that would only have a two year lifespan?

Because they could, and because they really wanted to. Tudor Product Design Director Lee Payne was at the height of his creative powers, riding a wave of Electric Football inspiration that would never be equaled. Designing a brand new AFL game was all in a day’s work.

fcef-afl-520-pg-71

Tudor’s AFL as seen in our 2015 Full Color Electric Football book

And actually the game board isn’t that much different from Tudor’s NFL No. 510 game — replace the blue on the frame with orange, replace the white “NFL” with “AFL,” then darken the end zones slightly and add “AFL.” But it IS a different game. One of the things that makes the game shout “AFL” is something very subtle. It’s the orange yard line numbers. Somehow that seems very AFL. And it looks really cool, too.

A 1968 Tudor first – “away” New York Jets.

The grandstand is essentially an orange-themed No. 510 grandstand with AFL team pennants, but again, just the subtle color change makes is seem like something totally different. On the field is where Tudor put the game into Electric Football lore. First you had the Kansas City Chiefs, who were just a season removed from a Super Bowl appearance. They were wearing their home dark uniforms. Then you had the New York Jets…in white!! They were the ONLY Tudor AFL team to ever have away uniforms. White Jets uniforms, alone, sold many an AFL game.

The game was a hit from the first day it landed on toy store shelves. By late October Tudor was out of Chiefs and Jets, and other AFL teams were being substituted in (a popular pairing seemed to be the Bills and Dolphins). This led to some disappointments, but didn’t stop the game from being a sellout. And a Bills-Dolphins AFL game in 2014 — make that LARGE Bills and Dolphins — is a pretty cool game to have.

Helping the game sell during the fall of 1968 were the Jets themselves. Namath led the team to the AFL Championship game, where just after Christmas they beat the Raiders 27-23. Namath and the Jets then made history a few weeks later with their victory in Super Bowl III.

It was just another case of Tudor’s knack for incredible timing. Putting the Jets on the first-ever AFL Electric Football game the same season that the team wins the Super Bowl… guess what game the toy buyers couldn’t wait to get their hands on at the 1969 Toy Fair? The one with Super Bowl Champion Jets. 1969 was barely underway and Tudor already knew that the AFL No. 520 was going be in greater demand than in 1968.

And by the time the final AFL No. 520’s rolled off the Brooklyn assembly line in the fall of 1969, Tudor had established itself as the unquestioned “champions” of Electric Football. The AFL No. 520 is a true Electric Football landmark, and a “must have” for any Electric Football collection.

 

Earl, Roddy & MK

 

Electric Football Game Top 20 Countdown – No. 9

<img alt="1969 Gotham Joe Namath Electric Football Game 812 NFL New York Jets">

The Electric Football Game Top 20 Countdown moves forward with No. 9 — the 1969 Gotham Joe Namath G-812 Electric Football Game.

In 1969 the New York Jets shocked the football world by defeating the heavily favored Baltimore Colts in Super Bowl III. The game not only altered the course of pro football — the AFL was now “equal” to the NFL — it altered the course of Electric Football too. From the Jets’ Super Bowl victory came the first-ever player endorsed Electric Football game: the Gotham Joe Namath G-812.

Box for Namath football game

How Gotham landed an endorsement deal with the most famous football figure of the time is still a mystery. Gotham’s financial condition in 1969 was not particularly strong because Tudor’s NFL games and teams were dominating the Electric Football market. But the signing of Joe showed just how determined Gotham was to remain relevant in Electric Football.

Although there would be no official AFL or Jets insignias anywhere on the game, Gotham got the Jets and the AFL in addition to Namath. That’s because in 1969 Namath’s name alone = Jets and AFL. For the first time in a number of years Gotham had a unique Electric Football feature that Tudor did not.

1969 Gotham Joe Namath Electric Football Game

At No. 9 – the 1969 Gotham Joe Namath Electric Football Game.

Gotham worked hard on the Namath model, and it really showed when the games finally began arriving in toy stores in the fall of 1969. The box was colorful with a drawing of Namath, white shoes and all, ready to fire off a pass. The uniform Joe wore was obviously a Jets uniform — minus the Jets logo on his helmet. There was also a black and white picture of a smiling Namath on the box, which served to validate his endorsement. A shopper or young boy would have a tough choice when a Namath game sat next to a Tudor NFL game on a toy store shelf. The Super Bowl MVP and the World Champion AFL Jets…or the NFL?

Page 318 from The Unforgettable Buzz

Page 318 for The Unforgettable Buzz

Inside the box was a new 12”-tall Gotham grandstand that went 2/3 of around the game. Also new was a 30” x 17” game board, which gave Gotham its first “midsize” model. Sitting at midfield were Joe’s image and signature, while a collage of Namath images decorated the frame.

While these new features were nice, THE main selling point of the game was the new magnetic Namath quarterback figure. Made of lithographed metal, it was an action image of Namath taken directly from the Super Bowl, complete with wristbands, white shoes, and grass-stained pants. Even the face mask was the same. It was the best looking quarterback figure in Electric Football history!

The Namath passer might have been MVP worthy, but the unpainted Gotham players included in the game were not. Gotham’s 3-D players were never as well molded or detailed as Tudor’s players, and they now looked like ghosts when compared to the magnificent Namath passer. No amount of paint was going to change that fact. Also not helping the cause of the game were the ancient H-shape goalposts. A Super Bowl MVP wasn’t worthy of modern sling-shot style goalposts?

Despite it’s flaws, the Namath model helped Gotham stay afloat in 1969, although the company would soon be facing major challenges from Coleco and Munro. (Munro absorbed Gotham in 1972.) But 45 years later, the Gotham Joe Namath quarterback is one of most unique and treasured pieces in all of Electric Football. The great image lets you “see” Broadway Joe leading your team to victory.

So despite the fact that many aging Namath G-812’s have warped fields and grandstands that are too fragile to be reassembled, we’ve put the game at No. 9 on Top Countdown. That’s because the metal Namath quarterback figure is one of the coolest Electric Football items ever produced!

 

Earl, Roddy, & MK

endorsed-spread

The Namath Game as seen in Full Color Electric Football.

 

Electric Football Game Top 20 Countdown – No. 10

the Electric Football game that started it all - the 1949 Tudor Tru-Action No. 500.

At No. 10 the Electric Football game that started it all – the 1949 Tru-Action No. 500.

The Electric Football Game Top 20 Countdown continues at No. 10. Over the last couple of weeks the countdown has been filled with some of the most colorful and elaborate models in Electric Football history. This week, as we reach the halfway point, we take a step back to a simpler time. It’s the game that started it all — the 1949 Tudor Tru-Action No. 500.

As we celebrated recently, it was 65 years ago this fall that the Tru-Action No. 500 first hit toy store shelves. And as we’ve said time and time again, the game looks crude to the modern eye. The players are blank pieces of red and yellow plastic, the QB throws only 60-yard passes, and there’s no grandstand. (There also no 5-yard lines, but real football fields of the time were often lacking them too.)

Electric Football 1949 Tudor Tru-Action No. 500

The No. 500 was a toy marvel in 1949.

But…and this is a “but” you have to work with honestly, it was 1949. Most football came to you through the radio or the newspaper (see Chapter 4 of The Unforgettable Buzz). The college game got all the headlines on Sunday morning’s while the pro game previews were buried on page six of the Sports section. And the unquestioned “America’s Game” of the time was baseball.

So the Tru-Action No. 500 with its free-running players was pretty exotic and thrilling for Christmas morning of 1949. It was a sports game unlike anything ever seen before, and it made its mark with retailers having to restock Electric Football multiple times before Christmas. And this was even with the game often selling for the luxury price of $6.95, which equates to $70 in 2014. That put Electric Football in the same price category as a Radio Flyer Wagons.

Our favorite part of the 1949 No. 500 – the jewel box for storing the players and accessories.

Electric Football was popular beyond Norman Sas and Joe Tonole’s wildest dreams, even being in great demand throughout the winter of 1950. And it was just the beginning of a long and amazing journey that would see Electric Football achieve exalted status in toy world while ascending to the top spot on NFL Properties’ ledger sheet. And a much updated version of the game is still being made in 2014. The Tudor Games Red Zone carries on the proud Tudor No. 500 tradition.

Like a long buried fossil relic, the original Tudor Tru-Action No. 500 isn’t particularly pretty. But it’s as significant as any game ever made. Without it…well, who knows what we might be playing with and writing about in 2014. Cadaco Photo-Action Football? Jim Prentice Electric Football? Marx Pro Bowl Live Action Football??

At No 10, it’s the Electric Football game to which we owe EVERYTHING – the 1949 Tru-Action No. 500.

 

Earl, Roddy, & Michael

Electric Football Game Top 20 Countdown – No. 11

<img alt="Tudor Games 1973 NFL Championship No. 655 Model Electric Football game">

The ranking of this game at No. 11 caused some controversy the first time around. We agree, that this is one of coolest and best looking games that Tudor ever made. It’s at the top of any Electric Football “Must-Have” list. But we ranked the games by also taking into account their influence on the Electric Football world. The No. 655, in all its magnificent 4 NFL team glory, was essentially Electric Football’s “last dinosaur.” It wasn’t the game’s fault, but Electric Football shrunk after the No. 655, both in terms of game size and market share. Yes, this was the apex of where Tudor was headed throughout the late 1960’s and early 1970’s, but the game did not inspire “greater things.” (Bigger fields, bigger grandstands, more NFL teams per games, etc….) That’s why it sits at No. 11.

Our Electric Football Game Top 20 Countdown moves to No. 11 — the 1973 Tudor No. 655 NFL Championship game.

The early 70’s were arguably the heyday of Electric Football. Four different companies were making games that seemed to get bigger and more elaborate each year. It was a time when Tudor was feeling the pressure to keep up with the competition, especially after Munro unveiled their magnificent Day/Nite model in 1972.

The company answered by creating a game with “more” of something that was exclusive to Tudor – the NFL.

The new No. 655 came not with two teams, but four. And not just any four teams, but the Redskins, Cowboys, Steelers, and Dolphins — the teams that played in the NFC and AFC Championship games in 1972. So with just a single Tudor game you could now replay NFL Championship Sunday and the Super Bowl. It was a groundbreaking concept.

From the Lee Payne section of Full Color Electric Football.

From the Lee Payne section of Full Color Electric Football.

Adding to the “championship” atmosphere of the game was the most elaborate Lee Payne-designed field outside of a Sears’ Super Bowl. Taking up most of mid-field was a white circle, 20-scale-yards in diameter, containing a large NFL shield. Framing this large circle were two smaller 10-yard diameter circles; the one on the left contained a red AFC logo, while the circle on the right contained a blue NFC logo. This circle theme continued with the yard line numbers, where the odd numbers sat in red circles and the even numbers in blue circles. And there were even more circles on the orange colored frame. Twenty-six in all to be exact, each one containing the helmet of an NFL team.

The final piece of the new game was a triple-decked grandstand, which had been borrowed from the Ward NFL models. Overall, the No. 655 was probably the best looking Tudor game since the Chiefs-Vikings Sears’ Super Bowl in 1970.

Tudor NFL Championship No. 655 in the 1975 JC Penney Christmas catalog.

The No. 655 in the 1975 Penney’s Xmas catalog.

While it was a futuristic Electric Football game for the ages, it did have drawbacks. The first, depending on the result of your own personal playoff games, was that you could end up with a Super Bowl game of white Cowboys playing white Dolphins, or dark Steelers playing dark Redskins. Next, the grandstand, which was the most towering cardboard structure ever offered by Tudor, had a problem with gravity and wanted to lean forward over the game. And over time it would warp, becoming difficult to mount on the frame.

The final drawback was the No. 655’s price tag, which usually sat somewhere between $18 and $20. That was a lot of money in 1973, especially after the Middle East oil crisis started washing over the U.S. economy in October.

Because of its costs, and because the No. 655 was introduced on the cusp of an economic recession that lasted for almost the entire period the game was available (1973-76), the game didn’t sell all that well. (It was a devastating period for Electric Football makers — for more info see Chapters 28-32 in The Unforgettable Buzz.) So it’s always been a puzzlingly difficult game to find. After four years at the head of Tudor Electric Football line, the No 655 should be out there in numbers…but they simply are not.

Which only adds to the mystique of this stunning and unique game. A truly Tudor great at No. 11.

 

Earl, Roddy, and Michael

Electric Football Game Top 20 Countdown – No. 12

<img alt="1970 Tudor AFC 610 Tudor NFL Electric Football game Jets and Browns">

Our Electric Football Game Top 20 Countdown continues…at No. 12 it’s the 1970 Tudor AFC No. 610. 

Electric Football Browns and Jets as they appeared on the 1970 Tudor AFC No. 610.

The Browns and Jets as they appeared on the 1970 Tudor AFC No. 610.

Part of the No. 610’s appeal comes from it being the first large AFC game. But what really makes this game special is that it recreates the first ABC Monday Night Football Game ever played…even down to the correct uniforms. 

Tudor was fortunate enough to obtain the NFL Electric Football license just as the NFL-AFL merger agreement was being signed in the mid-1960’s. Due to contractual obligations (mostly television), the two leagues couldn’t merge until 1970. And even with that date confirmed and on the calendar, a lot of merger details were still left to the last minute.

Despite a number of unsettled merger issues, Tudor was at ready in 1970 with their brand new all-NFL line. They had divided Electric Football by Conference, producing both an NFC and an AFC line of games. Each Conference would have a large (620-size) and a small (500-size) Tudor game. 

Tudor’s large AFC game was the American Conference No. 610. Without a doubt the most striking feature of the game was the bright yellow end zones. And each end zone contained a glowing white “N-F-L” that was outlined in red. Beyond the end zones, the field alternated a dark green/light green pattern every five yards. In addition, Tudor included a modern white “safety zone” border around the field, and orange yard line numbers, also outlined in red. 

Just hours away from the birth of ABC Monday Night Football. Howard Cosell, Keith Jackson, and Don Meredith.

This same red color was used on the frame. On the interior walls it offered a warm highlight to the green of field. On the exterior of the frame, the red outer edge included the names of all the AFC teams. A brand new Tudor scoreboard — which the No. 610 would share with its twin the NFC No. 620 — came with the name plates for every team in the NFL.

The AFC No. 610 is a beautiful game that was released at a very important time in NFL history. But the event that etched this game into Electric Football lore took place on Monday, September 21, 1970. On that night the Cleveland Browns hosted the New York Jets in Cleveland’s Municipal Stadium. Besides the 85,000 fans in attendance, there were ABC cameras, and an announcing crew of Keith Jackson, Don Meredith, and Howard Cosell. This trio would introduce Prime Time football to millions of television viewers around the country. 

Electric Football Book Joe Namath in action

Namath was picked off 3 times in the Browns’ 31-21 victory.

The Browns picked off Jets star QB Joe Namath three times, winning the game 31-21. In other stats, the game drew 35% of a national Prime Time television audience. Monday Night Football was a hit that quickly changed American culture. And the NFL began an upward trajectory that continues four decades on.

In coming up with teams for No. 610 — the Browns in white and the Jets in green — Tudor was simply lucky. The team pairing was decided in late 1969, and unveiled for toy buyers at Toy Fair in February of 1970. Retailers were already ordering No. 610’s with Browns and Jets long before the NFL schedule was unveiled in May of 1970. But it’s the kind of luck that seemed to be always on Tudor’s side. Whether it was landing the NFL license on the cusp of the NFL-AFL merger, having the first Tudor Super Bowl model be the Jets historic victory in SB III, or creating the first Monday Night Football game, Tudor ended up being in the right place at the right time. 

One of the true treasures of Electric Football – the 1970 American Conference No. 610. And you can find it in our new Electric Football Wishbook!

 

Earl, Roddy, & Michael

 

<img alt="Electric Football Wishbook and the Tudor NFL AFC 610 game with the Jets and Browns">

Electric Football Top 20 Countdown – No. 13 Gotham NFL Big Bowl

<img alt="1965 Sears NFL Gotham Big Bowl">

Our Electric Football Game Top 20 Countdown continues…at No. 13 it’s the Sears-exclusive Gotham NFL Big Bowl 1503-S.

The Gotham NFL Big Bowl could make our Top 20 Countdown on just a single reason — it was the game that convinced Tudor President and Electric Football inventor Normans Sas to go after the NFL. After seeing the Big Bowl in the 1965 Sears Christmas catalog, Norman knew he had to do whatever it took to convince the NFL that Tudor should have the Electric Football license. (See the free Chapter 1 download of The Unforgettable Buzz for more details).

A rare modern day sighting of a Gotham NFL Big Bowl.

But even without that very important distinction, Gotham’s NFL Big Bowl would be on the list because it had one of the most elaborate commercially produced stadiums in Electric Football history. With a 40+ piece double-decked 3-D grandstand that surrounded the game on three sides, it was such a massive step in Electric Football stadium architecture that few games have come close to equaling the Big Bowl in the last 49 years.  

Pages 214-215 from the book The Unforgettable Buzz

The recently opened Shea Stadium inspired Gotham to build the Big Bowl in 1965. From The Unforgettable Buzz

Gotham mounted their Big Bowl stadium on a basic Gotham NFL G-1500 field and frame, which the company had been selling since 1961.  The new stadium was cardboard instead of metal, superseding Gotham’s Yankee Stadium G-1500 as the company’s “flagship” Electric Football game. And it was only available through Sears. Page 432 of the 1965 Sears Christmas Wish Book made it clear to the toy world that Electric Football was a “must have” boys’ item.

In an attempt to make the game even more “real,” Gotham included 44 players in the Big Bowl (22 red and 22 white). So after wearing out the included paint pallet, a kid could theoretically have 4 different teams to play with. Unfortunately, a different part of the Big Bowl’s “realism” set in long before the last player received a final brush stroke.

Electric Football 1968 Gotham Big Bowl game

Unpunched and unused grandstand pieces from a 1968 Gotham Big Bowl.

Once the fabulous stadium was taken down at the end of Christmas vacation, it was rarely ever reassembled. Because there were SO many pieces, adult or big brother help was mandatory in putting it together.  And the “Santa’s” who spent a profanity-filled Christmas eve coaxing the complicated Big Bowl to life weren’t eager for another shift on the construction crew. 

Another part of Big Bowl reality would set in the following September. It seemed almost inevitable that between Christmas and the next football season some of the stadium pieces would go missing or get broken. (Lost instructions were another kind of disaster.) All it took was a single missing or compromised piece of cardboard for the beautiful Big Bowl to become junk. It was a heartbreaking fate that one of The Unforgettable Buzz authors experienced personally. 

Sears kept the Big Bowl at the top of its Electric Football line for four years. This included two with the NFL (1965-66), and two without (1967-68). So it must have been a popular game. But Big Bowl’s have long been one of the toughest “finds” in all of Electric Football. Between lost pieces and Gotham’s propensity for warped fields and popped frame rivets, perhaps the Big Bowl’s rarity isn’t that much of a surprise.  

Yet the Big Bowl is a true Electric Football landmark, and part of the under appreciated genius of Gotham President Eddie Gluck. It wasn’t quite in the way that Eddie hoped, but the Big Bowl did propel Electric Football into the future. And Tudor into the NFL.

 

Earl, Roddy, and Michael

 

<img alt="1965 Sears NFL Big Bowl Electric Football">

Electric Football Game Top 20 Countdown – No. 14

At No. 14 on our Electric Football Top Countdown is the 1967-69 Tudor NFL No. 510 model with the Colts and Packers.

How significant was the NFL No. 510 in Electric Football history? Tudor put the game on the cover of their 1967 sales catalog to introduce the toy world to the NFL. Tudor also gave the No. 510 the responsibility of introducing boys to Tudor’s NFL, as it was the first color photo you came across in Tudor’s 1967-69 rule books

nfl-510-fcef-62

The Tudor NFL No. 510 page in Full Color Electric Football.

And that Lee Payne photo of the No. 510 sucked you right into the action. The players were numbered after real players! Even if you had just received a Tudor NFL No. 620 or an NFL No. 613…when you came across the color photo of the No. 510 in Tudor’s catalog you wanted one!! 

The work Lee did with a basic Tudor No. 500 model to make it NFL-worthy was truly genius. There was the diamond end zone pattern with three all-white diamonds containing “N-F-L,” the grandstand “flags” of every NFL team, and the 16 removable NFL nameplates for the scoreboard.

But what he had done with frame made all the difference. On a standard No. 500 the frame was entirely white. On the No. 510, Lee made the outside edge of the frame blue. The only white was in the left hand corner where a Tudor logo and the letters “N-F-L” stood side-by-side. It sounds subtle, and when compared with a No. 620 or a No. 613, the No. 510 frame is quite sparse. Yet the effect is dramatic. The white against the blue works like a magnet to draw your eyes right to the NFL on the frame. The NFL is imprinted into your brain without a conscious thought – you just “know” that your looking at an NFL Electric Football game.  

And on the border of the frame Lee made another subtle yet significant change. While three sides of the border framed the field in white, Lee made the back border that lead to Tudor’s clip-on NFL scoreboard the same green color as the field. This created a seamless transition from the field to the grandstand — it feels like a “stadium.” The game was absolutely beautiful.

And we haven’t even mentioned Tudor’s brand new NFL players. Norman Sas and Lee Payne picked the Colts and the Packers for the No 510. In 1967 these teams were Western Conference rivals, and two the best teams in the NFL. The Packers were the defending Super Bowl champs, having won four NFL Championships since 1961. Bart Starr, Johnny Unitas, Jim Taylor, Tom Matte, Willie Davis, Jim Parker. Ray Nitschke, John Mackey, Paul Horning, Forrest Gregg, Elijah Pitts, Bob Vogel, Bobby Boyd, Raymond Berry, Lenny Moore….there were just so many great players on both teams. 

What we “saw” on the Tudor NFL No. 510. A beautiful Neil Leifer photo.(©Neil Leifer)

The Packers and Colts had played some epic games through the years. One of their legendary battles was 1965 Western Conference playoff game. With Unitas and backup QB Gary Cuozzo both injured, Colts’ running back Tom Matte played valiantly at quarterback that day. And the Colts were leading 10-7 before Green Bay’s Don Chandler kicked a controversial game-tying field goal with 1:58 left regulation. The ball soared high over the H-shaped goal post, and appeared to go wide left — but the kick was ruled good by the single official standing under the crossbar. Chandler then kicked a field goal in overtime to give the Packers a 13-10 victory.

The NFL never acknowledged a blown call on Chandler’s kick, but before the 1966 season started the league mandated that goal post uprights be at least 20 feet high. And on all future field goal attempts there would be an official standing under each upright.

Besides getting teams that generated immediate NFL excitement, if you got a No. 510 during the 1967-68 period, the Packers and Colts were likely to be Tudor’s big/large teams. An extra special bonus on an already special game. 

It’s no accident that we used the No. 510 for cover of The Unforgettable Buzz and also put it on our opening page. Truly one of our all-time favorites at No. 14. 

 

Earl, Roddy, and Michael

From the 2017 Full Color Electric Football Calendar

fcef-september-fixes

 

Electric Football Game Top 20 Countdown – No. 15

<img alt="1970 Ward NFL 627 Tudor Electric Football game">

At No. 15 on the Electric Football Game Top 20 Countdown is the 1970 Montgomery Ward No. 627 model. 

After watching with envy as the the 1969 Sears Super Bowl game became one of the most popular items in Electric Football history, Montgomery Ward wanted their own exclusive Tudor “deluxe” NFL game in 1970.

A 1970 Ward No. 627 game with it’s unique all-NFL frame, Chiefs and Rams on the field. The original Ward grandstand was missing from this game. A Sears Super Bowl grandstand has been subbed in for background.

What Lee Payne and Norman Sas came up with was the Ward NFL No. 627 model. It was a 620-sized game, with the field being exactly the same as Tudor’s brand new AFC No. 610 model: yellow end zones containing a bold white “N-F-L”; a field pattern alternating light/dark green every 5 yards; yellow yard line numbers outlined in red; and a white safety sideline border surrounding the entire field.   

Close up of the frame. Notice the maroon frame border on the far sideline.

Beyond the field, everything was different from any other Tudor model. The interior border of the frame was maroon in color (it was red on the No. 610), while the exterior of the frame was tan with the names of all 26 NFL teams lithographed on the sides. This was the only game with all the teams on the frame. Tudor’s other new 1970 models were divided by conference and had only NFC or AFC team names on the frame.

The grandstand was a Ward exclusive, having first been used on the Ward versions of Tudor’s NFL No. 620 model in 1968. And finally, what truly separated the No. 627 from any other game that Tudor had ever made – it came with 3 NFL teams. And they were all good teams. The NFC Rams were a playoff team, as were the Browns, who had now moved to the AFC. (Both teams had lost to the NFL Champion Vikings during the previous season’s playoffs.) The final team was the best of all – the Super Bowl champion Chiefs, in their newly available “away” uniforms with red pants.

The only markings on the box.

The only “negative” was it’s plain brown Ward box, but most of these games were going to be mail-order purchases from the 1970 Ward Christmas catalog. There was no point in paying extra for box art if the games were coming directly from a Ward warehouse. 

It was an amazing game that not only helped Ward compete with the Sears’ Super Bowl, it also helped push Electric Football into a “bigger-is-better” mindset that would give rise to games with legs, faux wood grain frames, and even lights. A true “find” for any Electric Football collector.

 

Earl, Roddy, and Michael

 

You can find this game in our Electric Football Wishbook!

<img alt="1970 Ward NFL Electric Football game Tudor Wishbook">

Electric Football Game Top 20 Countdown – No. 16

1971 Coleco Command Control 5795 – notice this prototype has the player controls on the same side of the game.

Our Electric Football Game Top 20 Countdown continues with the 1971 Coleco Command Control Electric Action Football 5795 at No. 16.

Coleco had a strong Electric Football debut in 1970, despite having boxes with thinly disguised Tudor Electric Football players on the front. The major factor in Coleco’s success was being a large and powerful presence in the toy world. Because of this advantage the company had little problem convincing retailers to make shelf space for their new games.

In 1971 Coleco was determined to ramp up its battle with Tudor and Gotham. Brian Clarke, who was Coleco’s vice president of marketing in 1971, told us in an interview for The Unforgettable Buzz that Coleco’s designers were frustrated with the lack of player control in Electric Football. So these designers — who were headquartered in Montreal and had extensive experience designing rod hockey games — transferred the rod design to Electric Football. Thus Command Control was born. (For more details see Chapter 24 of The Unforgettable Buzz.)

Coleco Command Control debuted in the fall of 1971 complete with a television commercial and a serious media campaign that included ads in NFL , CFL, and NHL programs.

The concept was pretty basic: two rods went under the game, allowing opposing coaches to control a single offensive and defensive player. A magnet on the end of the rod attached to a magnet under the player to make the player move. (The magnetic “wand” technique had been used by Remco on their popular Thimble City playset.) 

A 1971 Coleco ad from an NFL “PRO!” stadium program

The promise of Command Control — Coleco claimed it would “make other Electric Football games obsolete” — never came to full fruition. It did work, you could move the designated players all over the game without much trouble. But…it played like a pro running back was lined up against high school kids.

For most of us who owned a Command Control game, something just didn’t feel “right” about the concept. And there were positions under the game where the rods could lock up without the players on the field touching or tackling each other. Nothing in the rule book helped you deal with this situation.    

coleco-cc-countdown

1971 Eaton Christmas Catalog (left); 1971 Sears Christmas Catalog (right).

But…Command Control was the first major player control innovation in Electric Football history. Coleco gets full credit for trying to add more realism to the game. And even though the concept didn’t revolutionize Electric Football it did make the other companies reevaluate their own player control methods. It was no coincidence that Tudor and Munro both unveiled the first generation of “control” player bases in 1972 (TTC for Tudor; IPP for Munro). 

It’s very easy today to view Command Control as simply a gimmick. But its lasting legacy is the dial base concept that, 43 years on, is a standard part of Electric Football. Ultimately, Command Control did move Electric Football forward —  just not quite in the way that Coleco had planned. A highly influential and worthy No. 16 on our Top 20 Countdown.

 

Earl, Roddy, and Michael

 

<img alt="1972 Coleco Command Control Electric Football Wishbook">

Electric Football Game To 20 Countdown – No. 19

<img alt="Page 40 From Full Color Electric Football book">

No. 19 is one of the rarest games of all — the Montgomery Ward “Accordion” No. 600. (Page 41 of our Full Color Electric Football book.)

Fifty year ago in 1966 Tudor didn’t have the NFL, and were actually in the process of trying to convince NFL Properties that they were worthy of the NFL. It was a tall order. Current NFL licensee Gotham was heading into its 5th year of making official NFL Electric Football games, and was in the second year of selling the most elaborate game ever created – the NFL Big Bowl. The monster impact the Big Bowl had on Electric Football went beyond the size of its grandstand. It was the Big Bowl that convinced Tudor President Norman Sas to go after the NFL (download Chapter 1 of The Unforgettable Buzz for more of the story).

1966 Ward Christmas Catalog

When Norman Sas approached NFL Properties about getting the license, the NFL pointed to the Big Bowl and said “We have this — what do you have?” At the same time, Montgomery Ward was not wanting to fall behind in the Electric Football grandstand “arms race” in 1966. So they were looking for a game to compete with the Big Bowl, which made its first appearance in the 1965 Sears Christmas catalog.

Tudor’s answer for both Ward and the NFL was the Accordion No. 600. In many was it was just a basic Tudor No. 600 Sports Classic game…with one exception.  An enormous Lee Payne-designed grandstand that went almost 3/4 of the way around the playing field. And mounted on top of the grandstand was a scoreboard that included the interchangeable names of dozens of college teams, as well as the city names of all the teams in the NFL and AFL.

<img alt="Tudor Sports Classic 600 Spread From Full Color Electric Football book">

Pages 36-37 from the book Full Color Electric Football.

The grandstand got the “Accordion” nickname from its unique design. Three different pieces were fastened together to create the full wrap-around stadium. And each piece contained a large number of folds that allowed the grandstand to be expanded or shortened like an accordion. It was another amazing Lee Payne innovation.

Unfortunately this “fold” technology proved to be  fragile and challenging to set up. Tudor used it only one more time — on the 1967 Ward NFL 620 — then abandoned it for good. But the game is a testament to the realism that Lee Payne and Norman Sas wanted for Electric Football. It also highlights just how heated the competition was between Tudor and Gotham for Electric Football superiority in the 1960’s.

A truly worthy No. 19 on our countdown. There is more about the Ward Accordion No. 600 game in our books The Unforgettable Buzz and Full Color Electric Football. And it appears on the 1966 Ward page of our new Electric Football Wishbook.

 

 

Earl, Roddy & Michael

 

<img alt="1966 Ward Full Electric Football Wishbook Christmas catalog image">