Eric Clark is author of The Real Toy Story: Inside the Ruthless Battle for America’s Youngest Consumers. It is really a seminal work on the modern toy industry, and was published by Simon & Schuster.

He is a renowned investigative journalist, having written for the The Observer and The Guardian newspapers in the U.K. In short, he is a writer of some standing, and someone that we have great respect for. He knows the toy world inside and out.

That’s why were are so proud to receive this comment from Mr. Clark about The Unforgettable Buzz:

“The Unforgettable Buzz is a gem of a book, full of riveting stories and interesting facts. Earl Shores and Roddy Garcia have done the fascinating history of electric football and Tudor Games a proud service. Even though it’s 650 pages long (because of its scholarship it needs that), it bears reading in one long go – or, my preference, lots of daily exciting dips to prolong the pleasure.”

Anyone who is interested in learning more about the toy industry of today should pick up The Real Toy Story. It’s a great book and a great read.

Earl, Roddy & Michael