The Tudor Games booth at the 2015 Toy Fair

Toy Fair is always a unique and overwhelming experience. The 2015 event was no different, and even carried the additional factor of near zero degree temperatures on the streets of New York City. But it was business as usual inside the massive Javitz Center. And somehow it was actually hot in lower level of aisles and displays.

It has been an eye-opening pleasure to watch Tudor Games expand and grow at Toy Fair over the last 3 years. From a small booth in the back that buyers seemed to quickly pass by, to a more prominent location where buyers eagerly stopped to talk about the NFL, to this year, where Tudor’s success was illustrated by a spacious 20’ x 10’ booth.

Super Bowl Champion Patriot in a new Tudor Games hang tag pack.

This was twice the size of the previous years, and allowed Doug Strohm and Team Tudor Games to spread out in a most professional way, even to having a dedicated center demonstration table that provided a focus for all toy buyers. The table looked fantastic, including a Deluxe Tudor NFL game and the new NFL clamshell team packaging.

This year the Tudor Team had a different challenge than in previous Toy Fairs. Thanks to Doug’s hard work during 2014 toy buyers were well aware of the reestablished NFL -Tudor Electric Football relationship. Last year’s Fair carried the buzz of the the NFL being “back.” That was old news in 2015 — buyers this year wanted to know “what’s new.” And it was obvious that the hang-tag clamshell NFL teams were a popular answer.

It looks like another winning year for Tudor Games. There’s no question it will be a busy one. Just as soon as the Toy Fair booth was broken down, Doug was readying for a trip to the NFL Licensee gathering in Houston. A very special reunion for the toy, that according to Norman Sas, “made NFL Properties.”

Earl